Sobrevivência competitiva de clusters de varejo: fatores preditivos

Renato Telles, Alfredo Dias Motta Neto, Gabriel Gomes Ferreira, Silvio Augusto Minciotti, Edison Yoshihiro Hamaji

Resumo


Objetivo: Inventário e reconhecimento de variáveis ou fatores associados à sobrevivência de clusters varejistas, na compreensão dos gestores de loja, como base para a avançar na compreensão do fenômeno, gestão das unidades de varejo, governança da rede constituída e adoção ou demanda de políticas públicas.

Método: Pesquisa qualitativa e quantitativa composta por levantamento exploratório e, posteriormente, avaliativo de 137 respondentes envolvendo variáveis relacionadas à sobrevivência do cluster varejista; o tratamento dos dados foi desenvolvido basicamente por meio de estatística descritiva e técnicas multivariadas de análise de dados.

Originalidade / Relevância: Investigação inédita de condicionantes da sobrevivência de clusters varejistas, cuja importância social e econômica em grandes centros urbanos, particularmente em países em desenvolvimento, segundo a literatura, a partir da posição de gestores de lojas instaladas nesses arranjos.

Resultados: Identificação de 4 construtos associados (correlacionados) à sobrevivência do cluster estudado: cooperação coletiva, segurança regional, conveniência de compra e concorrência positiva, sendo que os dois primeiros são preditores significantes do construto sobrevivência de clusters varejistas.

Contribuições teóricas / metodológicas: Construção de variáveis e construtos associados à sobrevivência de clusters varejistas, partindo-se da posição de gestores de lojas, com identificação de fatores correlacionados e preditores a essa, oferecendo uma perspectiva relevante na compreensão do fenômeno.

Contribuições sociais / práticas para a gestão: Indicação de variáveis e construtos como base para desenvolvimento de práticas de (i) gestão das unidades de varejo, (ii) governança da rede constituída e (iii) para a adoção ou demanda de políticas públicas

 


Palavras-chave


Clusters de Varejo; Aglomeração de Negócios; Políticas Públicas; Sobrevivência Competitiva

Texto completo:

PDF (English)

Referências


Aaker, D. A., Kumar, V., Day, G. S. (2013). Pesquisa de marketing. São Paulo: Atlas. Livro

Adizes, I. (2004). Gerenciando os ciclos de vida das organizações. São Paulo: Prentice Hall.

Amato Neto, J. (2000). Redes de cooperação produtiva de clusters regionais. São Paulo: Atlas Editora.

Andersson, T., Schwaag-serger, S., Sörvik, J., & Wise, E. (2004). Cluster Policies Whitebook. IKED - International Organisation for Knowledge Economy and Enterprise Development.

Aragon, C., Aranguren, M. J., Diez, M. A., Iturrioz, C., & Wilson, J. R. (2014). Participatory evaluation: a useful tool for contextualising cluster policy? Policy Studies, 35(1), 1–21. https://doi.org/10.1080/01442872.2013.803532

Aranguren, M. J., Maza, X. De, Parrilli, M. D., Vendrell-, F., & Wilson, J. R. (2013). Nested Methodological Approaches for Cluster Policy Evaluation : An Application to the Basque Country Nested Methodological Approaches for Cluster Policy Evaluation : An Application to the Basque Country. Regional Studies, 48:9(February 2015), 1547–1562. https://doi.org/10.1080/00343404.2012.750423

Beaudry, C., & Breschi, S. (2003). Are Firms In Clusters Really Innovative?. Economics of Inovation and New Technology, 12(4), 325-342. https://doi.org/10.1080/104385902900 20197

Balkytė, A., & Tvaronavičienė, M. (2010). Perception of competitiveness in the context of Sustainable development: facets of “sustainable Competitiveness”. Journal of Business Economics and Management, 11(2), 341–365. https://doi.org/10.3846/jbem.2010.17

Brandenburger, A. M., & Nalebuff, B. J. (2011). Co-opetition. Nova York: Doubleday.

Canina, L., Enz, C. A., & Harrison, J. S. (2005). Agglomeration efects and strategic orientations: Evidence from the US lodging industry. Academy of Management Journal, 48(4), 565-581. https://doi.org/10.5465/amj.2005.17843938

Cantner, U., Graf, H., & Rothgang, M. (2019). Geographical clustering and the evaluation of cluster policies: introduction. Journal of Technology Transfer, 44(6), 1665–1672. https://doi.org/10.1007/s10961-018-9666-4

Carneiro da Cunha, J. A., Passador, J. L., & Passador, C. S. (2011). Recomendações e apontamentos para categorizações em pesquisas sobre redes interorganizacionais. Cadernos EBAPE, 9, 505-529.

Creswell, J. W., Hanson, W. E., & Clark, V. L. (2007). Qualitative Research Designs: Selection and Implementation. The counseling psychologist 35(2), 236–264. https://doi.org/10.1177/0011000006287390

Dawson J., Findlay A.M., Paddison R. (2005) Retailing environments in developing countries. London, United Kingdom: Routledge.

Delgado, M., Porter, M. E., & Stern, S. (2010). Clusters and entrepreneurship. Journal of Economic Geography 10(May), 495–518. https://doi.org/10.1093/jeg/lbq010

Dolega, L., Pavlis, M., & Singleton, A. (2016). Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations, Journal of Retailing and Consumer Services, 28(1), 78-90. https://doi.org/10.1016/j.jretconser .2015.08.013

Dumais, S.A. (2002). Cultural Capital, Gender, and School Success: The Role of Habitus. Sociology Of Education, 75, 44-68. https://doi.org/10.2307/3090253

Ebers, M., Jarillo, J. C. (1998). The construction, forms and consequences of industry networks. International Studies of Management and Organizations, 27(4), 3-21. https://doi.org/10.1080/00208825.1997.11656716

Elola, A., Valdaliso, J. M., López, S. M., & Aranguren, M. J. (2012). Cluster Life Cycles, Path Dependency and Regional Economic Development: Insights from a Meta-Study on Basque Clusters. European Planning Studies, 20(2), 257-279. https://doi.org/10.1080/0 9654313.2012.650902

European Commission. (2008). THE CONCEPT OF CLUSTERS AND CLUSTER POLICIES AND THEIR ROLE FOR COMPETITIVENESS AND INNOVATION: MAIN STATISTICAL RESULTS AND LESSONS LEARNED. Luxembourg: Office for Official Publications of the European Communities. Recuperado de http://www.socool-logistics.eu/www.socool-logistics.eu/socool3/index.php/en/library/doc_download/The%20concept%20of%20clusters.pdf_%3B%20modification-date%3D_Fri%2C%2014%20Dec%202012%2010_35_38%20%2B0100_%3B%20size%3D2225678%3B

European Commission. (2019). European Observatory for Clusters and Industrial Change: Cluster programmes in Europe and beyond. Luxembourg: Publications Office of the European Union. Recuperado de https://clustercollaboration.eu/sites/default/files/ne ws_attachment/cluster_programmes_in_europe_and_beyond_0.pdf

European Commission. (2020). European Panorama of Clusters and Industrial Change: Performance of strong clusters across 51 sectors and the role of firm size in driving specialization. Luxembourg: Publications Office of the European Union. Recuperado de https://o p.europa.eu/en/publication-detail/-/publication/c3aaca0e-73eb-11ea-a07e-01aa75ed71a1

Folta T. B., Cooper A. C. & Baik Y. S. (2006). Geographic cluster size and firm performance, Journal of Business Venturing 21, 217–242. https://doi.org/10.1016/j.jbusvent.2005.04.005

Frenken, K., Cefis, E., & Stam, E. (2015). Industrial Dynamics and Clusters: A Survey. Regional Studies, 49(1), 10–27. https://doi.org/10.1080/00343404.2014.904505

Fromhold-Eisebith, M., Eisebith, G. (2005). How to institutionalize innovative clusters? Comparing explicit top-down and implicit bottom-up approaches. Research Policy, 34(8), 1250–1268. https://doi.org/10.1016/j.respol.2005.02.008

Geus, A. (2005). Curto prazo x longevidade. HSM Management, 1(48), 17-19.

Gulati, R., Nohria, N., & Zaheer, A. (2000) Strategic Networks. Strategic Management Journal, 3(21), 203-215. https://doi.org/10.1002/(SICI)1097-0266(200003)21:3<203:: AID-SMJ102>3.0.CO;2-K

Hair J. F. Jr, Black W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7a ed.). London: Pearson.

Havierniková, K., & Kordoš, M. (2019). Selected risks perceived by SMEs related to sustainable entrepreneurship in case of engagement into cluster cooperation, Entrepreneurship and Sustainability Issues, 6(4), 1680-1693. http://doi.org/10.9770/j esi.2019.6.4(9)

Isaksen, A. (2009). Innovation dynamics of global competitive regional clusters: The case of the norwegian centres of expertise. Regional Studies, 43(9), 1155–1166. https://doi.org/10.1080/00343400802094969

Jiang, Y., Li, N., & Zhang, H. (2014). Identifying genetic variants for addiction via propensity score adjusted generalized Kendall's tau. Journal of the American Statistical Association, 109, 905-930. https://doi.org/10.1080/01621459.2014.901223

Jucevicius, G., & Grumadaite, K. (2015). Patterns for Cluster Emergence in Latecomer Economies. Procedia - Social and Behavioral Sciences, 213, 198–203. https://doi.org/10.1016/j.sbspro.2015.11.426

Ketels, C. H. M., & Memedovic, O. (2008). From clusters to cluster-based economic development, International Journal of Technological Learning Innovation and Development, 1(3), 375-392. https://doi.org/10.1504/IJTLID.2008.019979

Kickert, C., & Vom Hofe, R. (2018). Critical mass matters: The long-term benefits of retail agglomeration for establishment survival in downtown Detroit and The Hague. Urban Studies, 55 (5), 1033-1055. https://doi.org/10.1177/0042098017694131

Kowalski A. M. (2020) Towards an Asian Model of Clusters and Cluster Policy: The Super Cluster Strategy, Journal of Competitiveness, 12(4), 74-90. https://doi.org/10.74 41/joc.2020.04.05

LASTRES, H. M.M.; CASSIOLATO, J. E. Glossário de arranjos e sistemas produtivos e inovativos locais. In: Arranjos produtivos locais: uma nova estratégia de ação para o SEBRAE, nov. 2003. Disponível em: www.ie.ufrj.br/redesist. Acesso em 15 jul 2015.

Malhotra, N.K. (2006). Pesquisa de marketing: uma orientação aplicada (3a ed). Porto Alegre: Bookman.

Malmberg, A., & Power, D. (2005). (How) do (Firms in) clusters create knowledge?. Industry and Innovation, 12(4), 409–431. https://doi.org/10.1080/13662710500381583

Martin, P., Mayer, T., & Mayneris, F. (2011). Public support to clusters: A firm level study of French “Local Productive Systems”. Regional Science and Urban Economics, 41(2), 108–123. https://doi. org/10.1016/j.regsc iurbe co.2010.09.001.

Mascena, K. M. C. de, Figueiredo, F. C., Boaventura, J. M. G. (2013). Clusters e APL’s: análise bibliométrica das publicações nacionais no período de 2000 a 2011. Revista de Administração de Empresas, 53(5), 454–468 https://doi.org/10.1590/S0034-75902013000500004

Monge-gonzález, R., Asesora, C., & Caatec, T. (2018). Cluster and Productive Development Policies in the Autonomous Community of the Basque Country (Issue February). https://doi.org/10.13140/RG.2.2.14620.59522

Montuori, L. A. (2000). Organizational longevity integrating systems thinking, learning and conceptual complexity. Journal of Organizational Change Management, 13(1), 61-73. https://doi.org/10.1108/09534810010310249

Morgan, R. M., Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20-38. https://doi.org/10.2307/1252308

Motta, S. L. S. (2012). Comportamento do consumidor. In: OLIVEIRA, Braulio (Org.). Gestão de Marketing. São Paulo: Pearson Prentice Hall.

Newlands, D. (2003). Competition and Cooperation in Industrial Clusters : The Implications for Public Policy. European planning studies, 11(5). https://doi.org/10.1080/09654310303649

Nilsson, I. M., & Smirnov, O. A. (2016). Clustering vs. relative location: Measuring spatial interaction between retail outlets. Papers in Regional Science. https://doi.org/1 0.1111/pirs.12219

Njøs, R., & Jakobsen, S. (2016). Cluster policy and regional development: scale, scope and renewal. Regional Studies, Regional Science, 3(1), 146-169. https://doi.org/10.1080/21681376.2015.1138094

Parente, J., & Juracy. (2000). Varejo no Brasil: gestão e estratégia. São Paulo: Atlas.

Pe’er, A., & Vertinsky, I. (2006). Determinants of Survival of De Novo Entrants in Clusters and Dispersal. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.940477

Piperopoulos, P., & Piperopoulos, G. (2009). Is Greece Finally on the Right Path Toward Entrepreneurship, Innovation, and Business Clusters? International Journal of Public Administration, 33(1), 55–59. https://doi.org/10.1080/01900690903355136

Polèse, M. (1998). Economia urbana e regional: lógica espacial das transformações econômicas. Coimbra: APDR.

Porter, M. (1990). The competitive advantage of nations. New York: The Free Press

Porter, M. E. (1998). Clusters and the new economics of competition. Harvard Business Review, 76(6), 77–90.

Porter, M. E. (2000). Location, competition, and economic development: Local clusters in a global econ- omy. Economic Development Quarterly, 14(1), 15–34. https://doi.org/10.1 177/089124240001400105

Rogers, A. (1965). A stochastic analysis of the spatial clustering of retail establishments. Journal of the American Statistical Association, 312(60), 1094-1103.

Rosenthal, S. S., & Strange, W. C. (2005). The geography of entrepreneurship in the New York metropolitan area. Federal Reserve Bank of New York. Economic Policy Review, 11, 29–53. https://www.newyorkfed.org/medialibrary/media/research/epr/05v11n2/051 2rose.pdf

Siqueira, J. P. L., Telles, R., Hourneaux, F. Jr, & Tartareli, R. (2012). Competitividade de lojas isoladas e em clusters: um estudo comparativo na cidade de São Paulo. Revista Espacios, 33(4), 2-19. http://www.revistaespacios.com/a12v33n04/12330402.html

Siqueira, J. P. L, Telles, R., & Rocca, M. E. (2014). Atributos e Imagem dos Clusters de Negócios Varejistas. In XXVIII ENANPAD, São Paulo, SP, Brasil.

Stam E., Audretsch D. B. & Meijaard J. (2008). Renascent entrepreneurship, Journal of Evolutionary Economics, 18, 493–507. https://doi.org/10.1007/s00191-008-0095-7

Takahashi T. (2013). Agglomeration in a city with choosy consumers under imperfect information. Journal of Urban Economics, 76, 28-42. https://doi.org/10.1016/j.ju e.2013.02.001

Teller, C. (2008). Shopping streets versus shopping malls: determinants of agglomeration format attractiveness from the consumer’s point of view. International Review of Retail, Distribution & Consumer Research, 18(4), 381-403. https://doi.org/10.1080/0 9593960802299452

Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and consumer services, 15, 127-143. https://doi.org/10.1016/j.jretconser.2007.03.003

Teller, C., & Elms, J., (2010). Managing the attractiveness of evolved and created retail agglomerations formats. Marketing Intelligence & Planning, 28(1), 25-45. https://doi.org/10.1108/02634501011014598

Telles, R.; Siqueira, J. P. L.; Donaire, D.; & Gaspar, M. A. (2013). Atratividade em clusters comerciais: um estudo comparativo de dois clusters da cidade de São Paulo. Revista Gestão & Regionalidade, 29(85), 47-62. http://www.spell.org.br/documen tos/ver/9969/atratividade-em-cluste rs-comerciais--um-estudo-co mparativo-de-dois-clusters-da-cid ade-de-sao-paulo/i/pt-br

Thomson, A. M., & Perry, J. L. (2006). Collaboration Processes: Inside the Black Box. Public Administration Review, 66(s1), 20–32. https://doi.org/10.1111/j.1540-6210.2006.00663.x

Uzzi, B. (1997). Social structure and competition in interfirm networks: the paradox of embeddedness. Administrative Science Quarterly, 42(1), 35-67. https://doi.org/10.2 307/2393808

Zaccarelli, S. B.; Telles, R.; Siqueira, J. P. L.; Boaventura, J. M. G.; & Donaire, D. (2008). Clusters e redes de negócios: uma nova visão para a gestão dos negócios. São Paulo: Atlas.

Zhao, X., Lim A., Guo H., Ding, C, & Song, J.-S. (2016). Retail Clusters in Developing Economies. Manufacturing & Service Operations Management, 00 (0), 1-30. https://doi.org/10.1287/msom.2017.0663




DOI: https://doi.org/10.5585/remark.v21i2.19972

Apontamentos

  • Não há apontamentos.


Direitos autorais 2022 Revista Brasileira de Marketing

Revista Brasileira de Marketing – ReMark

Brazilian Journal of Marketing - BJM

e-ISSN: 2177-5184
https://periodicos.uninove.br/remark

Rev. Bras. Mark. - ReMark ©2022 Todos os direitos reservados.

Esta obra está licenciada com uma Licença 
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional