A constituição da rivalidade polarizada entre torcedores de futebol: uma análise da rivalidade entre Atlético-MG e Cruzeiro

Felipe Alexandre de Souza Félix Nunes, Jonathan Simões Freitas, André Francisco Alcântara Fagundes, Fernando de Andrade Fleury

Resumo


Objetivo: O objetivo geral deste trabalho foi avaliar de que modo fatores descritivos de rivalidade se combinam de diferentes maneiras para constituir esse sentimento manifestado em diversos graus de intensidade.

Métodos: Aplicou-se um questionário distribuído nas redes sociais com questões fechadas em uma Escala Likert de 7 pontos para medir seis fatores relacionados à rivalidade. Para analisar os dados utilizou-se a Coincidence Analysis (CNA) calibrados utilizando fuzzy-set em uma especificação alternativa da Totally Fuzzy and Relative.

Originalidade/Relevância: O construto focal desta investigação é a rivalidade e a pretensão é contribuir com a literatura abordando a maneira na qual os fatores se combinam para constituição desse sentimento. Utilizando fatores relacionados à rivalidade e avaliando como se combinam para constituir o construto.

Resultados: O resultado observado envolve os fatores estudados do conceito em uma relação de necessidade e suficiência na constituição do comportamento de rivalidade, embora não seja necessário que ocorram juntos. O resultado evidencia três caminhos alternativos para rivalidade indo desde o comportamento em que um grupo se satisfaz em vencer os rivais, passando por uma rivalidade mais visceral em que os torcedores assistem aos jogos do adversário para torcer por sua derrota, até a extrapolação do desejo de derrota para várias outros aspectos envolvidos com a equipe rival.

Contribuições teóricas/metodológicas: O trabalho agrega à literatura ao evidenciar três caminhos alternativos básicos para que a rivalidade se constitua para um torcedor. É possível aplicar essas ideias na construção de teorias sobre o conceito de rivalidade e sua ligação às sensações de cada indivíduo em relação à agremiação que ele escolheu como inimigo.

 


Palavras-chave


Marketing esportivo; Rivalidade; Coincidence Analysis; Futebol

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DOI: https://doi.org/10.5585/remark.v21i5.20430

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