De consumidor a prossumidor de energia: a adoção da geração distribuída a partir da teoria da prática

Autores

DOI:

https://doi.org/10.5585/remark.v22i3.20767

Palavras-chave:

Consumo, Teoria da prática, Prossumidor de energia, Energia fotovoltaica

Resumo

Objetivo: Compreender como o prossumo de energia fotovoltaica impacta as demais práticas dos consumidores.

Método: A pesquisa empírica foi conduzida por meio de entrevistas em profundidade com 24 consumidores. Os dados coletados foram analisados por meio da Análise de Conteúdo.

Originalidade/Relevância: O artigo traz para debate a articulação entre o prossumo de energia fotovoltaica e suas inserções nos complexos das práticas domésticas.

Resultados: Os achados da pesquisa sugerem que, a partir da introdução de uma nova prática, promovida pelo prossumo de energia fotovoltaica, os sistemas sociotécnicos se reconfiguram para acomodar esta prática recém incorporada.

Contribuições teóricas/metodológicas: O processo de adoção da prática do prossumo é uma trajetória que depende do engajamento em significados, entendimentos, procedimentos, que ocorre antes da incorporação dos materiais. A conexão entre os esses elementos forma a estrutura da prática do prossumo, que por sua vez, se integra com as demais práticas e reconfigura o sistema sociotécnico do qual ela passa a fazer parte.  

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Biografia do Autor

Rafael Lopes Carvalhais, Pontifícia Universidade Católica de Minas Gerais – PUC Minas

Mestre em Administração

 

Marcelo de Rezende Pinto, Pontifícia Universidade Católica de Minas Gerais – PUC Minas

Doutor em Administração

 

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Publicado

02.10.2023

Como Citar

Carvalhais, R. L., & Pinto, M. de R. (2023). De consumidor a prossumidor de energia: a adoção da geração distribuída a partir da teoria da prática . ReMark - Revista Brasileira De Marketing, 22(3), 1276–1327. https://doi.org/10.5585/remark.v22i3.20767

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