Sensoriamento e capacidade de resposta: capacidades digitais para enfrentar os desafios da economia digital
DOI:
https://doi.org/10.5585/remark.v22i4.23912Palavras-chave:
Capacidades Digitais, Sensoriamento, Responsividade, Economia Digital, Transformação Digital, Criação de ValorResumo
Objetivo do estudo: Examinar a relação entre as capacidades digitais e os desafios da economia digital.
Metodologia/abordagem: Foi realizada uma revisão sistemática da literatura em três bases de dados. A busca inicial rendeu 107 artigos e, após a exclusão dos repetidos, ficaram 101 artigos. Para a análise utilizou-se o software NVivo® chegando nos 33 artigos finais.
Principais resultados: A pesquisa complementa o conceito de capacidades digitais com base na literatura digital. Além disso, esta pesquisa avança na identificação das principais capacidades digitais necessárias para se relacionar com os desafios da economia digital. Em termos práticos, esta pesquisa será valiosa para os executivos, pois demonstra o papel das capacidades digitais no contexto da economia digital, apresentando um quadro com a relação entre os desafios da Economia Digital, das Capacidades Digitais e criação de valor.
Contribuições teórico-metodológicas: As contribuições deste artigo incluem uma compreensão mais profunda desse fenômeno digital recente, apresentando os desafios da economia digital e avançando a noção de capacidades digitais em torno dos Sistemas de Informação e do Marketing.
Relevância/originalidade: A economia digital remodela continuamente a forma como os consumidores e as empresas comunicam e colaboram através das tecnologias digitais, criando mudanças e impactos significativos na transformação digital. A economia digital oferece muitas oportunidades de melhoria e diversificação dos negócios. Assim, para que uma empresa seja ágil e se adapte rapidamente à evolução tecnológica, defendemos que é necessário desenvolver novas capacidades, conhecidas como capacidades digitais, particularmente sensoriamento e responsividade. Esses recursos permitem que as empresas desenvolvam, mobilizem e usem recursos organizacionais de forma eficaz e melhorem seus processos de negócios e a criação de valor durante a transformação digital. Foi proposta uma agenda de pesquisas futuras.
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