“Having to Belong to Be”: The Consumption of New Medias and the Identity Projection These Days

Abstract

Based on the emergency of the hi-tech youth, we look into the necessity of consumption of communication and information technologies, relating the context in which the new media are necessary and their involvements in social relations as well in the perception of the individual himself. For that, we try to understand the importance of new media for the experience of the post modern subject in a global, capitalist and media society, organized in net. In this society, the new media have access devices, and without them, the youth could not get connected to access and be accessible. Thus, the consumption for the access. Without these devices, how can a person belong to a new net of relations that are established in the media environment? If one does not belong, how can he exist?