Contemporary Advertising and Mass Communications Theories

Authors

  • Diogo Rógora Kawano
  • Eneus Trindade Universidade de São Paulo - USP

DOI:

https://doi.org/10.5585/remark.v6i2.1196

Keywords:

Linguagem. Mass Communication Research. Propaganda. Teoria crítica. Teorias da comunicação.

Abstract

From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, in order to observe the most used theoretical lines in the area, as well as to point out other theories and less worked hypotheses in the studies of communication.

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Author Biographies

Diogo Rógora Kawano

Graduação em Publicidade e Propaganda (ECA) – USP Bolsista do Programa “Ensinar com Pesquisa”, Pró-Reitoria de Graduação – USP São Paulo – SP [Brasil]

Eneus Trindade, Universidade de São Paulo - USP

Orientador e professor adjunto (ECA) – USP Vice-coordenador adjunto do Núcleo Interdisciplinar de Estudos da Linguagem Publicitária – NIELP

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Published

2008-08-12

How to Cite

Kawano, D. R., & Trindade, E. (2008). Contemporary Advertising and Mass Communications Theories. ReMark - Revista Brasileira De Marketing, 6(2), 165–174. https://doi.org/10.5585/remark.v6i2.1196

Issue

Vol. 6 No. 2 (2007)

Section

Articles