Intertividade when in Moderate Effort Cognitive Increases Memory

Authors

  • George Bedinelli Rossi Universidade de São Paulo - EACH/USP, São Paulo
  • Renan Presti ESPM Escola Superior de Propaganda e Marketing

DOI:

https://doi.org/10.5585/remark.v14i3.2916

Keywords:

Interactivity, Memory, Cognitive Effort.

Abstract

The technological world has interaction terms that are in constant motion and that, directly or not, have considerable influence over the mind of man. The study examined the link Interactivity Multi-Dimensional in the cognitive process and the elements that mediate this relationship with the memory. The focus was to deepen the study of a specific interactive approach - for Multi-Dimensional - bringing clarification on the variables that act between interactivity and its effects. The study aimed to clarify how the epistemic relationships make up the Interactivity and Memory. To this end, we used three variables in the research: Interaction, Cognitive Effort and Memory Explicit. From the analysis and relationship between the variables mentioned, understanding which factors are most relevant to interactive activities was the result.

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Author Biography

George Bedinelli Rossi, Universidade de São Paulo - EACH/USP, São Paulo

Graduação em Engenharia Elétrica Modalidade Eletrônica pela Faculdade de Engenharia de São Paulo (1982), mestrado em Administração de Empresas (Sp) pela Fundação Getúlio Vargas - SP (1996) e doutorado em Administração de Empresas (Sp) pela Fundação Getúlio Vargas - SP (1999). Atualmente é professor da Universidade de São Paulo - Campus Gov. Mario Covas, Universidade de São Caetano do Sul - USCS e da Escola Superior de Propaganda e Marketing - ESPM.

Published

2015-09-28

How to Cite

Rossi, G. B., & Presti, R. (2015). Intertividade when in Moderate Effort Cognitive Increases Memory. ReMark - Revista Brasileira De Marketing, 14(3), 304–321. https://doi.org/10.5585/remark.v14i3.2916