Vol. 15 No. 5 (2016): <strong>October - December</strong>

View Vol. 15 No. 5 (2016): <strong>October - December</strong>
Published: 2016-12-20

Articles

  • Coping behaviors V.S Customer Complaint Behavior: A Study of Iranian Consumers 'Coping Behaviors with Service Failures

    Parvaneh Charsetad, Hossein Vazifehdoost, Hashem Nikoomaram
    566-575
    DOI: https://doi.org/10.5585/remark.v15i5.3303

  • The Moderating Effect of Attachment Styles (Anxiety And Avoidance) on Consumer Intention

    Valter Afonso Vieira, Rodrigo Monteiro
    576-592
    DOI: https://doi.org/10.5585/remark.v15i5.3436

  • Perception of Factors Erosion in Samsung’s Brand Building Process in Brazil

    Camila da Silva Schmitt, Edson Roberto Scharf
    593-608
    DOI: https://doi.org/10.5585/remark.v15i5.3047

  • Cultural Marketing: The Event Sponsorship and its Influence on the Perception of Brand Image by Consumers

    Valesca Persch Reichelt, Bárbara Schons Boller
    609-625
    DOI: https://doi.org/10.5585/remark.v15i5.3040

  • Endomarketing Programs in the Organic Products Industry: Study Relationship Marketing

    Graziela Oste Graziano, Yeda Cirera Oswaldo, Andrea Kassouf Pizzinatto, Valéria Rueda Elias Spers
    626-641
    DOI: https://doi.org/10.5585/remark.v15i5.3410

  • Beyond Appearances: A Study about Women Age Identity in Old Age

    Ruane Pereira Cordeiro, Severino Joaquim Nunes Pereira
    642-654
    DOI: https://doi.org/10.5585/remark.v15i5.3344

  • Customers Training and its Relation with Intention to Use Internet Banking

    Marcos Paulo Albarello Friedrich, Kenny Basso, Lurdes Marlene Seide Froemming, Henrique Webber Baseggio
    655-668
    DOI: https://doi.org/10.5585/remark.v15i5.3306

  • Measurement of Sponsorship Consciousness in an Event B2B

    Clarice Mara Sousa e Silva, Verica Marconi Freitas de Paula, Stella Naomi Moriguchi, Veronica Angelica Freitas de Paula
    669-682
    DOI: https://doi.org/10.5585/remark.v15i5.3052

  • Collaborative Consumption and Personal Values: The Case of Bicycle-Sharing System

    Hanna Rocha de Arruda, Emanuella Lustosa Bandeira, Áurio Lúcio Leocádio Da Silva, Silvia Maria Dias Pedro Rebouças
    683-698
    DOI: https://doi.org/10.5585/remark.v15i5.3370

  • Three Integrating Service Management Models: A Comparative on Methodological Criteria

    Jussara Goulart da Silva, André Torres Urdan
    699-711
    DOI: https://doi.org/10.5585/remark.v15i5.3461