Overcoming the contamination and choosing used products

Júlio César Costa Júnior; Paulo Marcelo Bechara Carvalho Filho; Taciana Barros Jerônimo; Francisco Vicente Sales Melo

doi:10.5585/remark.v18i1.3930

Autores

Júlio César Costa Júnior Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0002-2574-7034
Paulo Marcelo Bechara Carvalho Filho Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-4243-4117
Taciana Barros Jerônimo Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-1643-3030
Francisco Vicente Sales Melo Universidade Federal de Pernambuco (UFPE), Pernambuco http://orcid.org/0000-0002-1825-0097

DOI:

https://doi.org/10.5585/remark.v18i1.3930

Palavras-chave:

Contaminação, Produtos usados, Comportamento do consumidor

Resumo

Objetivo: O objetivo deste trabalho foi confirmar a ocorrência do fenômeno da contaminação de um item pelo seu proprietário, em uma perspectiva antropológica. Também, buscou-se investigar a influência deste e de outros elementos, como a consciência no consumo e a renda, sobre a propensão do indivíduo à compra de produtos usados.

Relevância: Apesar da popularidade da compra de usados por meio de plataformas virtuais e das consequências positivas para o bem estar do consumidor, as motivações que levam a este comportamento parecem pouco definidas. Outrossim, há barreiras relacionadas à aquisição destes itens que transcendem a racionalidade e lógica quanto ao comportamento de compra.

Método: Foi realizada uma investigação quantitativa com survey eletrônico aplicado à amostra do tipo conveniência. Os dados coletados foram analisados por meio de testes estatísticos descritivos, correlacionais, análise fatorial exploratória, ANOVA de um fator etestes GLM (General Linear Model).

Contribuições teóricas/metodológicas: As principais contribuições acadêmicas da pesquisa concernem a constatação da existência do fenômeno da contaminação e ao desenvolvimento de um instrumento para mensurar este construto.

Resultados: Os resultados encontrados confirmam a existência do fenômeno da contaminação, em uma perspectiva antropológica, e a hipótese genérica de um consumidor maximizador de valor cuja atitude positiva para o consumo consciente não costuma resultar em comportamentos condizentes. No entanto, em desacordo com outras pesquisas, verificou-se que a predisposição à compra de produtos usados não está associada significativamente à renda.

Downloads

Não há dados estatísticos.

Biografia do Autor

Júlio César Costa Júnior, Universidade Federal de Pernambuco (UFPE), Pernambuco

Doutorando em Administração pela Universidade Federal de Pernambuco (UFP), Pernambuco

Paulo Marcelo Bechara Carvalho Filho, Universidade Federal de Pernambuco (UFPE), Pernambuco

Mestre pelo Programa de Pós-Graduação em Administração na Universidade Federal de Pernambuco (PROPAD/UFPE), Pernambuco

Referências

Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: how consumers react to products touched by others. Journal of Marketing, 70, 81-94.

Atkins, K. G., & Kim, Y.-K. (2012). Smart shopping: conceptualization and measurement. International Journal of Retail & Distribution Management, 40(5), 360-375.

Belk, R. W. (1988). Possessions and the extended self. The Journal of Consumer Research, 15(2), 139-168.

Belk, R. W. (2010). Sharing. Journal of Consumer Research, 36(5), 715-734.

Belk, R. W. (2013a). Extended self in a digital world. The Journal of Consumer Research, 40(3), 477-500.

Belk, R. W. (2013b). You are what you can access: sharing and collaborative consumption online. The Journal of Business Research, 67, 1595-1600.

Belk, R. W., Sherry, J. F., Jr., & Wallendorf, M. (1988). A naturalistic inquiry into buyer and seller behavior at a swap meet. Journal of Consumer Research, 14, 449-470.

Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model. Journal of Cleaner Production, 95, 332-340.

Burroughs, J. E., & Rindfleisch, A. (2011). What welfare? On the definition and domain of transformative consumer research and the foundational role of materialism. In D. G. Mick, S. Pettigrew, C. Pechmann, & J. L. Ozzane (Eds.). Transformative consumer research: for personal and collective well-being (1st ed.). New York: Routledge.

Carlson, J. P. (2018). Consumer evaluations of bonus packs offered with proce discounts. Journal of Consumer Marketing, 35(1), 22-31.

Cooper, D. R., & Schindler, P. S. (2016). Métodos de Pesquisa em Administração (12a ed.). Porto Alegre: AMGH.

Csikszentmihalyi, M. (2011). Foreword: consuming and evolving. In D. G. Mick, S. Pettigrew, C. Pechmann, & J. L. Ozzane (Eds.). Transformative consumer research: for personal and collective well-being (1st ed.). New York: Routledge.

Elliott, R. (2013). The taste for green: the possibilities and dynamics of status differentiation through “green” consumption. Poetics, 41, 294-322.

Farrant, L., Olsen, S. I., Wangel, A. (2010). Environmental benefits from reusing clothes. International Journal of Lifecycle Assessment, 15(7), 726-736.

Galpin, T., Whittington, J. L., & Bell, G. (2015). Is your sustainability strategy sustainable? Creating a culture of sustainability. Corporate Governance, 15(1), 1-17.

Guido, G., Pino, G., Peluso, A. M. (2018). The impact of disgust on consumers’ purchase intentions: an empirical assessment. Journal of Consumer Marketing, 35(1), 105-115.

Guiot, D., Roux, D. (2010). A second-hand shoppers’ motivation scale: antecedentes, consequences, and implications for retailers. Journal of Retailing, 86(4), 355-371.

Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise Multivariada de Dados (6a ed). Porto Alegre: Bookman.

Hair, J. F., Jr., Wolfinbarger, M., Ortinau, D. J., & Bush, R. P. (2014). Fundamentos de Pesquisa de Marketing (3a ed). Porto Alegre: AMGH.

Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059.

Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336-354.

Inozu, M., Eremsoy, E., Cicek, N. M., Ozcanli, F. (2017). The association of scrupulosity with disgust propensity and contamination based obsessive compulsive symptoms: an experimental investigation using highly scrupulous muslims. Journal of Obsessive-Compulsive and Related Disorders, 15, 43-51.

King, M. (1981). Disneyland and Walt Disney World: traditional values in futuristic form. Journal of Popular Culture, 15(1), 116-140.

Krishna, A. (2011). An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior. Journal of Consumer Psychology, 22, 332-351.

Leite, P. R. (2009). Logística Reversa – meio ambiente e competitividade (2a ed.). São Paulo: Pearson.

Liang, C.-C., & Liang, W.-Y. (2014). Efficient communication architecture for the C2C agent. Computer Standards & Interfaces, 36, 641-647.

Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: a fild study. Journal of Marketing Research, 30(2), 234-245.

Luzio, J. P. P., & Lemke, F. (2013). Exploring green consumers’ product demandas and consumption processes: the case of portuguese green consumers. European Business Review, 25(3), 281-300.

Malhotra, N. K. (2011). Pesquisa de Marketing: uma orientação aplicada (6a ed.). Porto Alegre: Bookman.

Mcgregor, S. L. T., & Goldsmith, E. B. (1998). Expanding our understanding of quality of life, standard of living, and well-being. Journal of Family and Consumer Sciences, 90(2), 1998.

Mauss, M., & Hubert, H. (2003). Esboço de uma teoria geral da magia. In M. Mauss. Sociologia e Antropologia (P. Neves, Trad.). São Paulo: Cosac & Naify. (Obra original publicada em 1902).

Meigs, A. S. (1984). Food, sex and pollution: a new Guinea Religion. New Jersey: Rutgers Univisity Press.

Mick, D. G., Pettigrew, S., Pechmann, C., & Ozzane, J. L. (2011). Origins, qualities, and envisionments of transformative consumer research. In D. G. Mick, S. Pettigrew, C. Pechmann, & J. L. Ozzane (Eds.). Transformative consumer research: for personal and collective well-being (1st ed.). New York: Routledge.

Ozanne, J. L., & Fischer, E. (2011). Sensitizing principles and pratices central to social change methodologies. In D. G. Mick, S. Pettigrew, C. Pechmann, & J. L. Ozzane (Eds.). Transformative consumer research: for personal and collective well-being (1st ed.). New York: Routledge.

Papagiannidis, S., Bourlakis, M., Alamanos, E., & Dennis, C. (2017). Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computer in Human Behavior, 77, 396-405.

Reynolds, K. E., Ganesh, J., & Luckett, M. (2002). Traditional malls vs factory outlets: comparing shopper typologies and implications for retail strategy. Journal of Business Research, 55(9), 687-696.

Rozin, P., & Nemeroff, C. (1990). The laws of sympathetic magic: a psychological analysis of similarity and contagion. In J. W. Stingler, R. A. Shweder, & G. Herdt (Eds.). Cultural Psychology: Essays on comparative human development (pp. 205–232). Cambridge, UK: Cambridge University Press.

Rozin, P., & Nemeroff, C. (1994). The contagion concept in adult thinking in the united states: transmission of germs and of interpersonal influence. Journal of the Society for Psychological Antropology, 22(2), 158-186.

Schiffer, M. P., Downing, T. E., & McCarthy, M. (1981). Waste not, want not: an ethnoarchaeological study of reuse in Tucson, Arizona. In R. A. Gould & M. P. Schiffer (Eds.). Modern material culture: the archaeology of us (pp. 67-86). New York: Academic Press.

Sherry, J. F., Jr. (1990). A Sociocultural Analysis of a Midwestern American Flea Market. Journal of Consumer Research, 17, 13–30.

Siegal, M., Fadda, R., & Overton, P. G. (2011). Contamination sensitivity and the development of disease-avoidant behaviour. Philosophical Transactions of the Royal Society B, 366, 3427-3432.

Um, N.-H., Kim, S. (2016). Determinants for effects of celebrity negative information: when to terminate a relationship with a celebrity endorser in trouble? Psycology & Marketing, 33(10), 864-874.

Ungerer, L. M. (2014). Transformative consumer research: its origins and possible enrichment of the fild of consumer research in South Africa. SA Journal of Industrial Psychology, 40(1).

Watson, M. (2008). A review of literature and research on public attitudes, perceptions and behaviour relating to remanufactured, repaired and reused products (Report for the Centre for Remanufacturing and Reuse/2008), Sheffield, Centre for Remanufacturing & Reuse, The University of Sheffield.

Weisstein, F. L., Asgari, M., & Siew, S.-W. (2014). Price presentation effects on green purchase intentions. Journal of Product & Brand Management, 23(3), 230-239.

Weill, P., & Vitale, M. (2001). Place to space: migrating to e-business models (1st ed.). Boston: Harvard Business School Press.

Yan, R.-N., Bae, S. Y., Xu, H. (2015). Second-hand clothing shopping among college students: the role of psycographic characteristics. Young Consumers, 16(1), 85-98.