Vol. 18 No. 1 (2019): (jan./mar.)

Published: 2019-01-06

Editor' note

  • A evolução recente da Revista Brasileira de Marketing

    DOI: https://doi.org/10.5585/remark.v18i1.4226
    Otávio Bandeira De Lamônica Freire, Evandro Luiz Lopes

Articles

  • The influence of market orientation on Exploration and Exploitation innovation strategies ans organizational performance

    DOI: https://doi.org/10.5585/remark.v18i1.3565
    Luana Kava, Simone Regina Didonet
    1-16

  • Magic consumption: a study in the context of soccer fans

    DOI: https://doi.org/10.5585/remark.v18i1.3599
    Ronan Torres Quintão, Verônica Fujise Pereira, Rafael Antônio Santana Baêta
    17-28

  • Experiences of a campaign to the reaffirmation of identity in a Federal University Unit Within a Brazilian State

    DOI: https://doi.org/10.5585/remark.v18i1.3615
    Silvane Brand Fabrizio, Cleomar Marcos Fabrizio, Fernanda Buriol, Damaris Casaroto
    29-40

  • Green Consumer Behavior: Evidence From the Brazil – Uruguay Border Region

    DOI: https://doi.org/10.5585/remark.v18i1.3755
    Juliana Dachi Vieira Pereira, João Garibaldi Almeida Viana, Ricardo Ribeiro Alves
    41-57

  • Contribution of value co-creation support elements to repurchase intention: A theoretical approach

    DOI: https://doi.org/10.5585/remark.v18i1.3803
    Ricardo Antonio Reche, Adriana Locatelli Bertolini, Gabriel Sperandio Milan
    58-72

  • Between Social Welfare and Public Power: an analysis of social marketing strategies for blood donation

    DOI: https://doi.org/10.5585/remark.v18i1.3842
    Helena Belintani Shigaki, Jefferson Rodrigues Pereira, Caissa Veloso e Sousa, José Edson Lara
    73-85

  • They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process

    DOI: https://doi.org/10.5585/remark.v18i1.3851
    Alcides Barrichello, Melby Karina Zuniga Huertas
    86-101

  • When the team potency needs self-efficacy and adaptive selling

    DOI: https://doi.org/10.5585/remark.v18i1.3902
    Karin Borges Senra, Letícia Fernandes de Negreiros, Valter Afonso Vieira
    102-117

  • Proposed application of the relationship marketing in interorganizational relations

    DOI: https://doi.org/10.5585/remark.v18i1.3925
    Juliane Laviniki Neumann, Claudionor Guedes Laimer
    118-131

  • Overcoming the contamination and choosing used products

    DOI: https://doi.org/10.5585/remark.v18i1.3930
    Júlio César Costa Júnior, Paulo Marcelo Bechara Carvalho Filho, Taciana Barros Jerônimo, Francisco Vicente Sales Melo
    132-146

  • Applicability of the unified theory of acceptance and use of technology in music streaming services for young users

    DOI: https://doi.org/10.5585/remark.v18i1.4031
    Luis Hernan Contreras Pinochet, Guilherme Neves Nunes, Eliane Herrero
    147-162