Overcoming the contamination and choosing used products

Júlio César Costa Júnior; Paulo Marcelo Bechara Carvalho Filho; Taciana Barros Jerônimo; Francisco Vicente Sales Melo

doi:10.5585/remark.v18i1.3930

Autores

Júlio César Costa Júnior Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0002-2574-7034
Paulo Marcelo Bechara Carvalho Filho Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-4243-4117
Taciana Barros Jerônimo Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-1643-3030
Francisco Vicente Sales Melo Universidade Federal de Pernambuco (UFPE), Pernambuco http://orcid.org/0000-0002-1825-0097

DOI:

https://doi.org/10.5585/remark.v18i1.3930

Palavras-chave:

Contaminação, Produtos usados, Comportamento do consumidor

Resumo

Objetivo: O objetivo deste trabalho foi confirmar a ocorrência do fenômeno da contaminação de um item pelo seu proprietário, em uma perspectiva antropológica. Também, buscou-se investigar a influência deste e de outros elementos, como a consciência no consumo e a renda, sobre a propensão do indivíduo à compra de produtos usados.

Relevância: Apesar da popularidade da compra de usados por meio de plataformas virtuais e das consequências positivas para o bem estar do consumidor, as motivações que levam a este comportamento parecem pouco definidas. Outrossim, há barreiras relacionadas à aquisição destes itens que transcendem a racionalidade e lógica quanto ao comportamento de compra.

Método: Foi realizada uma investigação quantitativa com survey eletrônico aplicado à amostra do tipo conveniência. Os dados coletados foram analisados por meio de testes estatísticos descritivos, correlacionais, análise fatorial exploratória, ANOVA de um fator etestes GLM (General Linear Model).

Contribuições teóricas/metodológicas: As principais contribuições acadêmicas da pesquisa concernem a constatação da existência do fenômeno da contaminação e ao desenvolvimento de um instrumento para mensurar este construto.

Resultados: Os resultados encontrados confirmam a existência do fenômeno da contaminação, em uma perspectiva antropológica, e a hipótese genérica de um consumidor maximizador de valor cuja atitude positiva para o consumo consciente não costuma resultar em comportamentos condizentes. No entanto, em desacordo com outras pesquisas, verificou-se que a predisposição à compra de produtos usados não está associada significativamente à renda.

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Biografia do Autor

Júlio César Costa Júnior, Universidade Federal de Pernambuco (UFPE), Pernambuco

Doutorando em Administração pela Universidade Federal de Pernambuco (UFP), Pernambuco

Paulo Marcelo Bechara Carvalho Filho, Universidade Federal de Pernambuco (UFPE), Pernambuco

Mestre pelo Programa de Pós-Graduação em Administração na Universidade Federal de Pernambuco (PROPAD/UFPE), Pernambuco

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