Overcoming the contamination and choosing used products

Júlio César Costa Júnior; Paulo Marcelo Bechara Carvalho Filho; Taciana Barros Jerônimo; Francisco Vicente Sales Melo

doi:10.5585/remark.v18i1.3930

Authors

Júlio César Costa Júnior Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0002-2574-7034
Paulo Marcelo Bechara Carvalho Filho Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-4243-4117
Taciana Barros Jerônimo Universidade Federal de Pernambuco (UFPE), Pernambuco https://orcid.org/0000-0003-1643-3030
Francisco Vicente Sales Melo Universidade Federal de Pernambuco (UFPE), Pernambuco http://orcid.org/0000-0002-1825-0097

DOI:

https://doi.org/10.5585/remark.v18i1.3930

Keywords:

Contamination, Used products, Consumer behavior

Abstract

Objective: This work aimed to confirm contamination phenomenon of an item by its owner, from an anthropological perspective. Also, we sought to investigate the influence of other elements on the individual’s propensity to buy used products, such as consumption awareness and finances.

Relevance: Despite the popularity of virtual platforms to buy used products and the positive consequences of this action for consumer welfare, the motivations that lead to this behavior appear unclear. Also, there are barriers related to the acquisition of these items that transcend rationality and logic.

Method: A quantitative aproach was adopt and an electronic survey was apply to a convenience sample. The collected data were analyzed through descriptive statistical tests, correlations, exploratory factorial analysis, ANOVA and GLM (General Linear Model).

Theoretical/methodological contributions: This research contributes academically with the verification of the contamination phenomenon existence and the development of an instrument to measure this construct.

Results: The results confirm the existence of the contamination phenomenon, from an anthropological perspective. Also, confirm that the positive attitude of some individuals towards conscious consumption does not usually result in consistent behaviors. However, different from other researchs, was verified that the predisposition to buy used products is not significantly associated with personal finances.

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Author Biographies

Júlio César Costa Júnior, Universidade Federal de Pernambuco (UFPE), Pernambuco

Doutorando em Administração pela Universidade Federal de Pernambuco (UFPE), Pernambuco

Paulo Marcelo Bechara Carvalho Filho, Universidade Federal de Pernambuco (UFPE), Pernambuco

Mestre pelo Programa de Pós-Graduação em Administração na Universidade Federal de Pernambuco (PROPAD/UFPE), Pernambuco

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