Vol. 18 Núm. 1 (2019): (jan./mar.)

Publicado: 2019-01-06

Editorial

A evolução recente da Revista Brasileira de Marketing

Otávio Bandeira De Lamônica Freire, Evandro Luiz Lopes
DOI: https://doi.org/10.5585/remark.v18i1.4226

Artigos

The influence of market orientation on Exploration and Exploitation innovation strategies ans organizational performance

Luana Kava, Simone Regina Didonet

1-16
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3565
Magic consumption: a study in the context of soccer fans

Ronan Torres Quintão, Verônica Fujise Pereira, Rafael Antônio Santana Baêta

17-28
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3599
Experiences of a campaign to the reaffirmation of identity in a Federal University Unit Within a Brazilian State

Silvane Brand Fabrizio, Cleomar Marcos Fabrizio, Fernanda Buriol, Damaris Casaroto

29-40
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3615
Green Consumer Behavior: Evidence From the Brazil – Uruguay Border Region

Juliana Dachi Vieira Pereira, João Garibaldi Almeida Viana, Ricardo Ribeiro Alves

41-57
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3755
Contribution of value co-creation support elements to repurchase intention: A theoretical approach

Ricardo Antonio Reche, Adriana Locatelli Bertolini, Gabriel Sperandio Milan

58-72
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3803
Between Social Welfare and Public Power: an analysis of social marketing strategies for blood donation

Helena Belintani Shigaki, Jefferson Rodrigues Pereira, Caissa Veloso e Sousa, José Edson Lara

73-85
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3842
They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process

Alcides Barrichello, Melby Karina Zuniga Huertas

86-101
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3851
When the team potency needs self-efficacy and adaptive selling

Karin Borges Senra, Letícia Fernandes de Negreiros, Valter Afonso Vieira

102-117
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3902
Proposed application of the relationship marketing in interorganizational relations

Juliane Laviniki Neumann, Claudionor Guedes Laimer

118-131
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3925
Overcoming the contamination and choosing used products

Júlio César Costa Júnior, Paulo Marcelo Bechara Carvalho Filho, Taciana Barros Jerônimo, Francisco Vicente Sales Melo

132-146
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.3930
Applicability of the unified theory of acceptance and use of technology in music streaming services for young users

Luis Hernan Contreras Pinochet, Guilherme Neves Nunes, Eliane Herrero

147-162
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- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v18i1.4031