Ensino superior no Brasil: mercado, regulação e estratégias

André Sathler Guimarães; Valdemir Pires

doi:10.5585/eccos.v8i2.477

Higher education in Brazil: marketing, regulation and strategies

Authors

André Sathler Guimarães Unimep, Piracicaba – SP
Valdemir Pires Unesp, Araraquara – SP

DOI:

https://doi.org/10.5585/eccos.v8i2.477

Keywords:

Ensino superior. Estratégia competitiva. Posicionamento.

Abstract

This paper starts from concepts of the Strategic Positioning School, specially the notions of industry structure, to analyze the Brazilian nowadays higher education segment. The authors delineate a competitive overview of the sector, showing the interaction of its structural forces and the development of this sector in reaction to those forces. The paper also analyzes the role, actuation and limits of the Ministry of Education in face of the present situation of the sector.

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Author Biographies

André Sathler Guimarães, Unimep, Piracicaba – SP

Diretor da Faculdade de Gestão e Negócios – Unimep. Piracicaba – SP [Brasil]

Valdemir Pires, Unesp, Araraquara – SP

Professor e pesquisador do Departamento de Administração Pública – Unesp. Araraquara – SP [Brasil]

Políticas públicas e financiamento da educação

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PDF (Português (Brasil))

Published

2008-02-08

How to Cite

GUIMARÃES, André Sathler; PIRES, Valdemir. Higher education in Brazil: marketing, regulation and strategies. EccoS – Revista Científica, [S. l.], v. 8, n. 2, p. 427–448, 2008. DOI: 10.5585/eccos.v8i2.477. Disponível em: https://periodicos.uninove.br/eccos/article/view/477. Acesso em: 17 may. 2025.