The Internationalization of Brazilian Design Firms: What do We Know?

Melissa Senra, Angela Maria Cavalcanti da Rocha

Abstract


This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient. 


Keywords


Design firms; Internationalization; Brazilian brand design firms

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DOI: https://doi.org/10.5585/iji.v2i2.25

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