Conceptualization and theorization of the Big Data

Marcos Mazzieri, Eduardo Dantas Soares


The term Big Data is being used widely by companies and researchers who consider your relevant functionalities or applications to create value and business innovation. However some questions arise about what is this phenomenon and, more precisely, how it occurs and under what conditions it can create value and innovation in business. In our view, the lack of depth related to the principles involved in Big Data and the very absence of a conceptual definition, made it difficult to answer these questions that have been the basis for our research. To answer these questions we did a bibliometric study and extensive literature review. The bibliometric studies were realized based in articles and citation of Web of Knowledge database. The main result of our research is the providing a conceptual definition for the term Big Data. Also, we propose which principles discovered can contribute with other researches  that intend value creation by Big Data. Finally we propose see the value creation through Big Data using the  Resource Based View as the main theory used for discuss that theme.


Big Data; Innovation; Business Model; Business Innovation; Review Study; Resource Based View (RBV)

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