Characteristics of the digital entrepreneur: a multicase study in startups

Enise Aragão dos Santos, Ana Lúcia Vitale Torkomian

Abstract


Objective of the study: Investigate what are the individual characteristics of the digital entrepreneur in startups.

Methodology/approach: a multiple case study was carried out with five startups incubated in a digital hub, using participatory observation, transcription of public information and semi-structured interviews with the leading entrepreneurs of each company as sources of evidence. The interviews were coded and analyzed based on the content analysis technique.

Originality/Relevance: Given the upward movement of digital entrepreneurship, which needs to be seen as an entirely new field of research due to the unique characteristics of the Internet, a prominent theme that needs to be investigated is the relationship between entrepreneurship and the adoption of digital platforms for creating startups in validation processes.

Main results: It was found that the main characteristics of digital entrepreneurs are related to gender, age, academic background, professional experience, and personal knowledge and skills in the chosen sector, pointing out that they can, at least so far, facilitate the success of the digital platform.

Theoretical/methodological contributions: We sought to evolve with the literature on digital entrepreneurship in the context of startups.

Social contributions/management: It is hoped that this investigation can help future digital entrepreneurs to know the necessary characteristics for this new business model.


Keywords


Entrepreneurship; Digital entrepreneur; Digital platforms; Startups

Full Text:

PDF

References


Audretsch, D. B., Heger, D., & Veith, T. (2015). Infrastructure and entrepreneurship. Small Business Economics, 44(2), 219-230. https://doi.org/10.1007/s11187-014-9600-6

Baldwin, C. Y., & Woodard, C. J. (2009). The architecture of platforms: A unified view. Platforms, Markets and Innovation, 32.

Bardin, L. (1977). Análise de Conteúdo. Lisboa, Edições 70.

Bessi, V. G. (2016). Empreendedorismo e ação empreendedora. São Leopoldo: Trajetos Editorial.

Bosma, N., Van Praag, M., Thurik, R., & De Wit, G. (2004). The Value of Human and Social Capital Investments for the Business Performance of Startups. Small Business Economics. 23(3), 227-236. https://doi.org/10.1023/B:SBEJ.0000032032.21192.72

Carrier, C., Raymond, L. & Eltaief, A. (2004). Cyber entrepreneurship: A multiple case study. International Journal of Entrepreneurial Behavior & Research, 10(5), 349-363. https://doi.org/10.1108/13552550410554320

Costa, D. G. (2016). From Pipelines to Networks: The Intellectual Disruptions of Online Platforms. Economic Affairs, 36(3), 379-389. https://doi.org/10.1111/ecaf.12207

Creswell, J. W. (2010). Projeto de pesquisa: métodos qualitativo, quantitativo e misto. 2. ed. Porto Alegre: Artmed.

Cukier, D., Kon, F., & Krueger, N. (2015). Designing a maturity model for software startup ecosystems. In International Conference on Product-Focused Software Process Improvement (pp. 600-606). Springer, Cham. https://doi.org/10.1007/978-3-319-26844-6_45

Cusumano, M. (2010). Technology strategy and management The evolution of platform thinking. Communications of the ACM, 53(1), 32-34. https://doi.org/10.1145/1629175.1629189

Davidson, E., & Vaast, E. (2010, January). Digital entrepreneurship and its sociomaterial enactment. In 2010 43rd Hawaii International Conference on System Sciences (pp. 1-10). IEEE. https://doi.org/10.1109 / HICSS.2010.150

De Paiva Júnior, F. G., De Souza Martins, W., Da Cunha Fernandes, O. L., Da Silva, A. D. F., & De Santana, G. A. (2014). Empreendedor inovando o bem simbólico na rede de negócios: produção & consumo de software no Porto Digital. Exacta, 12(3), 293-301. https://doi.org/10.5585/exactaep.v12n3.5204

Domingues, A. A., Floyd-Wheeler, K. & Nascimento, N. S., (2017). Empreendedorismo digital: um estudo sobre o uso da tecnologia como geração de negócios nas startups educacionais. Universitas Gestão e TI, Brasília, 7(1-2), 171-175. https://doi.org/10.5102/un.gti.v7i1.4402

Dornelas, J. (2015). Empreendedorismo na prática: mitos e verdades do empreendedor de sucesso. Rio de Janeiro: Empreende/LTC.

Filardi, F., Barros, F. D., & Fischmann, A. A. (2014). From the homo entrepreneur to the contemporary entrepreneur: the evolution of the entrepreneurial characteristics from 1848 to 2014. Revista Ibero-Americana de Estrategia, 13(3), 123-141. https://doi.org/10.5585/riae.v13i3.2130

Filion, L. J. (1999). Empreendedorismo: empreendedores e proprietários-gerentes de pequenos negócios. Revista de Administração, 34(2), 5-28.

Flick, U. (2013). O manual SAGE de análise de dados qualitativos. Sage.

Gil, A. C. (2002). Como elaborar projetos de pesquisa. São Paulo: Atlas.

Global Entrepreneurship Monitor (GEM) Empreendedorismo no Brasil 2018. Coordenação de Simara Maria de Souza Silveira Greco... [et al] -- Curitiba: IBQP, 2019. 118 p.

Grossman, E. B., Yli-Renko, H., & Janakiraman, R. (2012). Resource search, interpersonal similarity, and network tie valuation in nascent entrepreneurs’ emerging networks. Journal of Management, 38(6), 1760-1787. https://doi.org/10.1177/0149206310383693

Guthrie, C. (2014). The digital factory: A hands-on learning project in digital entrepreneurship. Journal of Entrepreneurship Education, 17(1), 115.

Hanseth, O., & Lyytinen, K. (2016). Design theory for dynamic complexity in information infrastructures: the case of building internet. Journal of Information Technology, 25(1), 1-19. https://doi.org/10.1007/978-3-319-29272-4_4

Helfat, C. E., & Raubitschek, R. S. (2018). Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems. Research Policy, 47(8), 1391-1399. https://doi.org/10.1016/j.respol.2018.01.019

Hsieh, Y. J., & Wu, Y. J. (2019). Entrepreneurship through the platform strategy in the digital era: Insights and research opportunities. Computers in Human Behavior, 95, 315-323. https://doi.org/10.1016/j.chb.2018.03.033

Hull, C. E. K., Hung, Y. T. C., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking advantage of digital opportunities: a typology of digital entrepreneurship. International Journal of Networking and Virtual Organisations, 4 (3), 290-303. https://doi.org/10.1504/IJNVO.2007.015166

Kallinikos, J., Aaltonen, A., & Marton, A. (2013). A ontologia ambivalente de artefatos digitais. Mis Quarterly, 37(2). https://doi.org/10.25300/MISQ/2013/37.2.02

Kiggundu, M. N. (2002). Entrepreneurs and entrepreneurship in Africa: What is known and what needs to be done. Journal of Developmental Entrepreneurship, 7(3), 239-258. http://search.proquest.com/docview/208434519?pq-origsite=gscholar

Klotz, A. C., Hmieleski, K. M., Bradley, B. H., & Busenitz, L. W. (2014). New venture teams: A review of the literature and roadmap for future research. Journal of Management, 40(1), 226-255. https://doi.org/10.1177/0149206313493325

Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research. 25(2), 353-375. https://doi.org/10.1108/IJEBR-06-2018-0425

Kuester, S., Konya-Baumbach, E., & Schuhmacher, M. C. (2018). Get the show on the road: go-to-market strategies for e-innovations of start-ups. Journal of Business Research, 83, 65- 81. https://doi.org/10.1016/j.jbusres.2017.09.037

Kuratko, D. F., & Hodgetts, R. M. (1995). Entrepreneurship: a contemporary approach. The Dryden Press series in management, TX – USA.

Le Dinh, T., Vu, M. C., & Ayayi, A. (2018). Towards a living lab for promoting the digitalentrepreneurship process. International Journal of Entrepreneurship. 22(1), 1-17. https://www.abacademies.org/articles/Towards-a-living-lab-for-promoting-the-digital-entreprenp-process-%2022-1-130.pdf

Libert, B., Beck, M., & Wind, J. (2016). The network imperative: How to survive and grow in the age of digital business models. Harvard Business Review Press.

Merriam, S. B. (2009). Qualitative Research: A guide to design and implementation, Revised and Expanded from Qualitative research and case study applications in education. San Francisco: Jossey-Bass.

Ministério da Ciência, Tecnologia, Inovações e Comunicações (MCTI) (2018). Estratégia Brasileira para a Transformação Digital (E-Digital). 108p.

Nambisan, S. (2017). Digital entrepreneurship: toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice. 41(6), 1029-1055. https://doi.org/10.1111/etap.12254

Pinto, F. D. M. S. (2017). A construção de um modelo de acompanhamento da evolução de startups digitais em contexto de aceleração: o caso Startup Brasil (Doctoral dissertation, Universidade de São Paulo).

Pereira, J. A., & Bernardo, A. (2016). Empreendedorismo Digital: estudo do Projeto Negócios Digitais desenvolvido pelo SEBRAE-PR em Maringá. Desenvolvimento Em Questão, 14(37), 293–327. https://doi.org/10.21527/2237-6453.2016.37.293-327

Rae, D. (2006). Entrepreneurial learning: A conceptual framework for technology-based enterprise. Technology Analysis & Strategic Management, 18 (1) 39-56. https://doi.org/10.1080/09537320500520494

Ravasi, D. & Turati, C. (2005). Exploring entrepreneurial learning: A comparative study of technology development projects. Journal of Business Venturing, 20, 137-164. https://doi.org/10.1016/j.jbusvent.2003.11.002

Richter, C., Kraus, S., Brem, A., Durst, S., & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26(3), 300-310. https://doi.org/10.1111/caim.12227

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. New York: Crown Business.

Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226. https://doi.org/10.5465/amr.2000.2791611

Spiegel, O., Abbasi, P., Zylka, M., Schlagwein, D.; Fischbach, K.& Schoder, D. (2016). Business model development, founders social capital and the success of early stage internet start-ups: a mixed-method study, Information Systems Journal, 26 (5), 421-449. https://doi.org/10.1111/isj.12073

Srinivasan, A., & Venkatraman, N. (2018). Entrepreneurship in digital platforms: A network centric view. Strategic Entrepreneurship Journal, 12(1), 54-71. https://doi.org/10.1002/sej.1272

Tomaz, E. (2001). E-empreendedor: o portal do empreendedor digital. 2001. Dissertação (Mestrado em Engenharia de Produção). Universidade Federal de Santa Catarina, Florianópolis, 2001.

Trabucchi, D., & Buganza, T. (2020). Fostering digital platform innovation: From two to multi‐sided platforms. Creativity and Innovation Management, 29(2), 345-358. https://doi.org/10.1111/caim.12320

Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard Business Review, 94(4), 54-62.

Welter, F. (2011). Contextualizing entrepreneurship—conceptual challenges and ways forward. Entrepreneurship Theory and Practice, 35(1), 165-184. https://doi.org/10.1111/j.1540-6520.2010.00427.x

Yin, R. K. (2010). Estudo de caso: planejamento e métodos. Porto Alegre: Bookman, 39.

Zaheer, H., Breyer, Y., Dumay, J., & Enjeti, M. (2018). Straight from the horse’s mouth: founders’ perspectives on achieving ‘traction’ digital start-ups. Computers Human Behavior, 1, 1-13. https://doi.org/10.1016/j.chb.2018.03.002

Zahra, S. A., & Nambisan, S. (2011). Entrepreneurship in global innovation ecosystems. AMS review, 1(1), 4-17. https://doi.org/10.1007/s13162-011-0004-3




DOI: https://doi.org/10.5585/iji.v9i2.18562

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 International Journal of Innovation

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Internacional Journal of Innovation

e-ISSN: 2318-9975
journaliji.org

Int. J. Innov ©2021 – All rights reserved.

Is this work licensed with a License
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional