Impact of creativity on student entrepreneurial intention

Thuy Thu Nguyen; Hoa Thi Thanh Phan; Van Thanh Pham

doi:10.5585/iji.v9i3.19659

Authors

Thuy Thu Nguyen National Economics University, VietNam https://orcid.org/0000-0002-3973-607X
Hoa Thi Thanh Phan National Economics University https://orcid.org/0000-0001-5984-138X
Van Thanh Pham National Economics University https://orcid.org/0000-0001-7494-4205

DOI:

https://doi.org/10.5585/iji.v9i3.19659

Keywords:

Entrepreneurial intention, Creativity, Theory of planned behavior model.

Abstract

Objective of the study: This empirical research tests the direct and indirect impact of creativity on entrepreneurial intention, by applying the theory of planned behavior (TPB) as the underpinning framework.

Methodology/approach: Quantitative research was conducted through a survey of 703 undergraduate students in Vietnam. Structural equation modeling with Amos version 23 was used to test the theoretical model.

Originality/Relevance: Creativity is assumed to be a common characteristic of entrepreneurs and a prerequisite for innovation and entrepreneurship, but the findings on the influence of creativity on entrepreneurship intention are inconsistent in literature. This research uses a mediator effect to explain this inconsistency and focuses on the direct and indirect impact of creativity on entrepreneurship intention in an Asian emerging country.

Main results: Analytical results show that creativity has no significant direct effect on entrepreneurial intention. Rather, it has an indirect effect on entrepreneurial intention through three determinants (attitude, subjective norms, and behavioral control).

Theoretical/methodological contributions: The study provides empirical evidence to confirm the importance of attitude, subjective norms, and behavioral control, which together fully mediate the impact of creativity on entrepreneurial intention.

Social/management contributions: These results have several implications for promoting entrepreneurship in university students.

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Author Biographies

Thuy Thu Nguyen, National Economics University, VietNam

PhD in Business management Faculty. National Economics University. Hanoi – Vietnam

Hoa Thi Thanh Phan, National Economics University

PhD in Business management Faculty. National Economics University. Hanoi – Vietnam.

Van Thanh Pham, National Economics University

PhD candidate in Business management Faculty. National Economics University. Hanoi – Vietnam

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