Critical success factors in digital transformation projects in the brazilian automotive industry
a qualitative study
DOI:
https://doi.org/10.5585/2024.25479Keywords:
digital transformation, digitalization, critical success factors, best practicesAbstract
Objective of the study: To clarify the critical success factors in the management of digital transformation projects in the Brazilian automotive sector, given the challenges and changes imposed by the digital economy and national economic crises.
Methodology: A qualitative study with analysis of semi-structured interviews of 12 executives from four major vehicle manufacturers in Brazil by using MAXQDA software for qualitative data analysis.
Originality/relevance: This study addresses a gap in academic research focused on critical success factors for digital transformation projects, particularly in the context of the Brazilian automotive industry (BAI), in order to provide significant insights for future research and contribute to the scientific knowledge base on digital transformation.
Main results: Identification of common critical success factors in the management of digital transformation projects in the BAI and proposal of a model enabling its implementation in future projects for increasing their chances of success in the current competitive market.
Theoretical/methodological contributions: This study contributes to the specialized literature by integrating theory and practice on digital transformation, highlighting the importance of factors such as leadership, strategy, and organizational innovation, and providing a practical model based on the results obtained for application to future initiatives.
Contributions to society: This study suggests a model for digital transformation in the BAI which can enhance the company’s competitiveness and efficiency, while contributing to the economy’s and society's sustainability by fostering innovation and creating specialized jobs.
Downloads
References
Abylova, V., & Salykova, L. (2019). Critical success factors in project management: a comprehensive Review1, 2. PM World Journal, 8, 1-13.
Alves, M. S. (2019). Indústria 4.0: o lastro da transformação digital da indústria automobilística nos contextos global e brasileiro. Repositorio.ufba.br. http://repositorio.ufba.br/ri/handle/ri/30385
ANFAVEA. Anuário da Indústria Automobilística Brasileira (2023). Retrieved from https://anfavea.com.br/site/anuarios/
AUTOO - Emplacamentos de veículos e marcas no Brasil (2023). Retrieved from https://www.autoo.com.br/emplacamentos/
Barthel, P., & Hess, T. (2019, July). Are digital transformation projects special? In PACIS (p. 30).
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bhatia, M. S., & Kumar, S. (2020). Critical success factors of industry 4.0 in automotive manufacturing industry. IEEE Transactions on Engineering Management, 69(5), 2439-2453.
Brandtner, P., Mayrboeck, R., & Zimmermann, R. (2022). Data-Driven Digital Services in the Automotive Industry: Implementation in Practice, Success Factors, and Future Potential. 2022 13th International Conference on E-business, Management and Economics. https://doi.org/10.1145/3556089.3556115.
Chanias, S., & Hess, T. (2016). "Understanding Digital Transformation Strategy Formation: Insights from Europe's Automotive Industry," in Proceedings of PACIS, Chiayi, Taiwan, pp. 1-15
Chandler, A. D. (1962). By Alfred D. Chandler Strategy and Structure: Chapters in the History of the American Industrial Enterprise. MIT Press.
Corbin, J., & Strauss, A. (2008). Qualitative research. Techniques and procedures for developing grounded theory, 3.
Cordeiro, G. A. (2022). Proposta de método para implantação de projetos de transformação digital (Doctoral dissertation, [sn]).
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.
De Carli, P. C., Delamaro, M. C., & Salomon, V. A. P. (2010). Identificação e priorização dos fatores críticos de sucesso na implantação de fábrica digital. Production, 20, 549-564.
Dremel, C., Herterich, M., Wulf, J., Waizmann, J., & Brenner, W. (2017). How AUDI AG Established Big Data Analytics in Its Digital Transformation. MIS Q. Executive, 16.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2013). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(2), 1.
Gebayew, C., Hardini, I. R., Panjaitan, G. H. A., Kurniawan, N. B., & Suhardi. (2018). A Systematic Literature Review on Digital Transformation. In 2018 International Conference on Information Technology Systems and Innovation (ICITSI). IEEE. https://doi.org/10.1109/icitsi.2018.8695912
Global Digital Transformation Survey Report (2018). Fujitsu Limited. Retrieved from https://www.fujitsu.com/downloads/GLOBAL/vision/2018/download-center/FTSV2018_Survey_EN-1.pdf
Gurbaxani, V., & Dunkle, D. (2019). Gearing Up For Successful Digital Transformation. MIS Quarterly Executive, 18(3), 209–220. https://doi.org/10.17705/2msqe.00017
Henriette, E., Feki, M., & Boughzala, I. (2015). The shape of digital transformation: A systematic literature review. MCIS 2015 proceedings, 10, 431–443.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Holotiuk, F., & Beimborn, D. (2017). Critical success factors of digital business strategy. Retrieved from https://core.ac.uk/download/pdf/301370708.pdf
Huberman, A. M., & Miles, M. B. (1994). Data management and analysis methods.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14(1–25).
Kvale, S. (2008). Doing Interviews. USA: SAGE Publications Inc.
Leavitt, H. J. (1965). Applied Organization Change in Industry. Structural, Technical and Human Approaches, [in:] JG March (ed.), Handbook of Organization.
Liu, D., Chen, S., & Chou, T. (2011). Resource fit in digital transformation. Management Decision, 49(10), 1728–1742. https://doi.org/10.1108/00251741111183852
Llopis-Albert, C., Rubio, F., & Valero, F. (2020). Impact of digital transformation on the automotive industry. Technological Forecasting and Social Change, 162, 120343 - 120343. https://doi.org/10.1016/j.techfore.2020.120343
Luadon, K. C., & Laudon, J. P. (2014). Sistemas de informação gerenciais. Tradução Célia Taniwaki.
Lucas, Jr., H. C., Agarwal, R., Clemons, E. K., El Sawy, O. A., & Weber, B. (2013). Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences. MIS Quarterly, 37(2), 371–382.
https://doi.org/10.25300/misq/2013/37.2.03
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57, 339-343.
Mazurchenko, A., & Zelenka, M. (2021). Employees' Digital Competency Development in the Construction and Automotive Industrial Sectors. Central European Business Review. https://doi.org/10.18267/j.cebr.284.
Meira, S. & Neves, A. (2021). A cultura não come a estratégia. (s.d.). MIT Sloan Review Brasil. https://www.mitsloanreview.com.br/post/a-cultura-nao-come-a-estrategia
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Sage.
Morakanyane, R., Grace, A.A., & O'Reilly, P. (2017). Conceptualizing Digital Transformation in Business Organizations: A
Systematic Review of Literature. Bled eConference. Retrieved from
stematic_Review_of_Literature/link/5a32a9a40f7e9b2a288d7ee9/download
Milosevic, D., & Patanakul, P. (2005). Standardized project management may increase development projects success. International Journal of Project Management, 23(3), 181–192. https://doi:10.1016/j.ijproman.2004.11.00
Mithas, S., Tafti, A., & Mitchell, W. (2013). How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy. MIS Quarterly, 37(2), 511–536. https://doi.org/10.25300/misq/2013/37.2.09
Nagli, L. S. D. (2019). Projetos de transformação digital implementados com a participação de startups: um estudo sobre os fatores críticos de sucesso e sua gestão (Doctoral dissertation).
Oliver, D. G., Serovich, J. M., & Mason, T. L. (2005). Constraints and opportunities with interview transcription: Towards reflection in qualitative research. Social Forces, 84(2), 1273–1289. https://doi.org/10.1353/sof.2006.0023
Osmundsen, K., Iden, J., & Bygstad, B. (2018). Digital transformation: Drivers, success factors, and implications.
Petersen, S. (2018). Dell practices what it preaches about digital transformation. eWeek 5/2/2018 (p. 4-4). Retrieved from http://www.eweek.com/enterprise-apps/dell-practices-what-it-preaches-about-digital-transformation
Piccinini, E., Hanelt, A., Gregory, R., & Kolbe, L. (2015). Transforming industrial business: the impact of digital transformation on automotive organizations. Retrieved from https://web.archive.org/web/20200323000530id_/https://aisel.aisnet.org/cgi/viewcontent.cgi?
referer=&httpsredir=1&article=1424&context=icis2015
Pinto, J. K., & Slevin, D. P. (1989). Critical success factors in R&D projects. Research-technology management, 32(1), 31-35.
Plummer, D et al. (2014). Top 10 Strategic Predictions for 2015 and Beyond: Digital Business Is Driving “Big Change.” Gartner. Retrieved from https://www.gartner.com/doc/2864817/top--strategic-predictions-digital
Qu, S. Q., & Dumay, J. (2011). The qualitative research interview. Qualitative Research in Accounting and Management, 8(3), 238–264. https://doi.org/10.1108/11766091111162070
Redação. (2023, March 8). Digital chega com tudo e aquece mercado automotivo. Mercado&Consumo. https://mercadoeconsumo.com.br/08/03/2023/tecnologia/digital-chega-com-tudo-e-aquece-mercado-automotivo/
Riasanow, T., Galic, G., & Böhm, M. (2017). Digital transformation in the automotive industry: towards a generic value network.
Ribas, A. I., & Teixeira, L. Information Systems in Digital Transformation: Practical Case in an Automotive Industry Company and
Critical Success Factors.
Rocha, C., Quandt, C., Deschamps, F., Philbin, S., & Cruzara, G. (2021). Collaborations for digital transformation: Case studies of industry 4.0 in Brazil. IEEE Transactions on Engineering Management.
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Rubin, H. J. & Rubin, I. S. (2011). Qualitative interviewing: The art of hearing data, Sage
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2020). How big old companies navigate digital transformation. In Strategic information management (pp. 133-150). Routledge. Retrieved from https://publikationen.reutlingen-university.de/frontdoor/deliver/index/docId/1501/file/1501.pdf
Simonazzi, A., Sanginés, J., & Russo, M. (2020). The Future of the Automotive Industry: Dangerous Challenges or New Life for a Saturated Market? Institute for New Economic Thinking Working Paper Series. https://doi.org/10.36687/inetwp141.
Schein, E. H. (2010). Organizational culture and leadership (Vol. 2). John Wiley & Sons.
Schuchmann, D., & Seufert, S. (2015). Corporate Learning in Times of Digital Transformation: A Conceptual Framework and Service Portfolio for the Learning Function in Banking Organisations. International Journal of Advanced Corporate Learning
(iJAC), 8(1), 31. https://doi.org/10.3991/ijac.v8i1.4440
Tanase, G. C. (2018). Artificial intelligence: optimizing the experience of digital marketing. Romanian Distribution Committee Magazine, 9(1), 24-28.
Uguroglu, E. (2021). Near-Real Time Quality Prediction in a Plastic Injection Molding Process Using Apache Spark. 2021 International Symposium on Computer Science and Intelligent Controls (ISCSIC), 284-290. https://doi.org/10.1109/ISCSIC54682.2021.00059.
Verevka, T., Gutman, S., & Shmatko, A. (2019). Prospects for Innovative Development of World Automotive Market in Digital Economy. Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy. https://doi.org/10.1145/3372177.3373320.
Verina, N., & Titko, J. (2019, May). Digital transformation: conceptual framework. In Proc. of the Int. Scientific Conference “Contemporary Issues in Business, Management and Economics Engineering (pp. 9-10). https://doi.org/10.3846/cibmee.2019.073
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Autores
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
The author(s) authorize the publication of the article in the journal.
The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s).
The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s).
The publishers reserve the right to make adjustments and textual adaptation to the norms of APA.
Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.html
Authors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.
