Business Model as an Inducer of Disruptive Innovations: The Case of Gol Airlines

Autores/as

  • Sirlei de Almeida Pereira
  • Fabricio Garcia Imbrizi
  • Alessandra Demite Goncalves de Freitas
  • Marcelo Aparecido Alvarenga

DOI:

https://doi.org/10.5585/iji.v3i2.24

Palabras clave:

Disruptive Innovation, Business Model, Innovation Elements, Strategy, Gol Airlines

Resumen

This study was undertaken to investigate the premises that the success of disruptive innovation is related to the business model adopted by organizations. An analysis of five business models from the literature review - Bovet and Martha (2000), Applegate (2001), Chesbrough and Rosenbloom (2002), Osterwalder and Pigneur (2010), and Rodrigues, Maccari and Lenzi (2012) – was conducted based on the case of the Brazilian Gol Airlines who is recognized as a success business that promoted a disruptive innovation. The results suggest that the assertive choice of the business model can leverage innovation processes, and two of the models listed are adherence to the case studied.

 

Keywords: Disruptive Innovation; Business Model; Innovation Elements; Strategy; Gol Airlines.

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Biografía del autor/a

Sirlei de Almeida Pereira

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, she is working at Citibank.

Fabricio Garcia Imbrizi

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, he is working at Atos.

Alessandra Demite Goncalves de Freitas

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, she is working at UNINOVE.

Marcelo Aparecido Alvarenga

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, he is working at UNINOVE.

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Publicado

2015-10-21

Cómo citar

Pereira, S. de A., Imbrizi, F. G., de Freitas, A. D. G., & Alvarenga, M. A. (2015). Business Model as an Inducer of Disruptive Innovations: The Case of Gol Airlines. International Journal of Innovation – IJI, 3(2), 28–42. https://doi.org/10.5585/iji.v3i2.24

Número

Vol. 3 Núm. 2 (2015): July-December

Sección

Articles

Licencia

Derechos de autor 2018 International Journal of Innovation

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

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