Transformación digital corporativa:
empresas rumo à la Indústria 4.0
DOI:
https://doi.org/10.5585/2023.24194Palabras clave:
Transformación digital, Gobiernancia corporativa, Evolución empresarial, ESGResumen
Objectivo: Analizar la configuración del status quo de la transformación digital en una muestra de organizaciones, utilizando el modelo propuesto por Rogers (2017).
Metodología: Consistió en un estudio cuántico en 2022 con 159 empresas brasileñas, cuyo análisis se realizó utilizando Structural Equation Modeling.
Originalidad/Relevancia del tema: Los estudios sobre la evolución de las organizaciones son de gran importancia para el establecimiento e implementación de acciones corporativas. Así, es fundamental que los análisis en las fronteras del conocimiento y las realidades ejecutivas en los escenarios empresariales sean cada vez más necesarios para la toma de decisiones empresariales. Así se constuió esse arctículo, bajo el fenómeno de la transformación digital.
Principales Resultados: Hubo una adherencia significativa de las variables del modelo a la explicación de la transformación digital experimentado por las empresas investigadas. Las actividades de innovación y orientación al cliente fueron los constructos más expresivos de la transformación digital, mientras que la orientación a la competencia y la calidad de los datos explicaron en menor medida, aunque la orientación a la creación de valor no fue estadísticamente significativa.
Contribuciones teóricas/metodológicas: El tema está surgiendo en la literatura, y la mayoría de los estudios lo abordan como informes y cursos corporativos. Las contribuciones derivadas de la investigación empírica son aún escasas. Este trabajo pretende ofrecer un análisis más profundo y oportuno de este importante tema.
Contribuciones sociales/contribuciones corporativas: Se pretende contribuir con contenido crítico y denso para el análisis y la toma de decisiones organizacionales, especialmente en el entorno competitivo.
Descargas
Citas
Agag, G., Durrani, B. A. et al. (2023). Understanding the link between customer feedback metrics and firm performance. Journal of Retailing and Consumer Services. Volume 73, July, https://doi.org/10.1016/j.jretconser.2023.103301
Aiginger, K., Bärenthaler-Sieber, S. & Vogel, J. (2013). Competitiveness under New Perspectives. Welfare Wealth Work. Socio-economic Sciences and Humanities Europe. Working Paper. https://www.oecd.org/eco/Competitiveness-under-New-Perspectives.pdf
Chiarini, T., & Silva, A. L. G. da. (2016). Comércio exterior brasileiro de acordo com a intensidade tecnológica dos setores industriais: notas sobre as décadas de 1990 e 2000. Nova Economia, 26(3), 1007-1051. https://dx.doi.org/10.1590/0103-6351/2535
Dewanarayana, T. B. & Wimalaratana, W. (2021). Industrial revolutions and shifting of global competitiveness. International Journal of Innovation and Industrial Revolution. Volume 3 Issue 7 (June 2021) PP. 19-30. https://doi.org/10.35631/IJIREV.37003
Eller, F. J., Gielnik, M. M. et al. (2020). Identifying business opportunities for sustainable development: Longitudinal and experimental evidence contributing to the field of sustainable entrepreneurship. Business Strategy and The Environment. 29(2). Pp. 1-17. https://doi.org/10.1002/bse.2439
Godwin, C. M., Feng-Hsun, C. & Cardinale, B. (2019). An Empiricist’s Guide to Modern Coexistence Theory for Competitive Communities. Preprint of School for Environment and Sustainability, University of Michigan. p. 1-61. http://dx.doi.org/10.1101/640557.
Goenka, S. & Thomas, M. (2019). The Malleable Morality of Conspicuous Consumption. Journal of Personality and Social Psychology. Advance online publication. p. 2-23. http://dx.doi.org/10.1037/pspp0000237
Ismail, M. H., Khater, M. & Zaki, M. (2017). Digital Business Transformation and Strategy: What Do We Know So Far? Working Paper of University of Cambridge. https://pdfs.semanticscholar.org/35b2/bd95aeb8e6ca0ea0652d0d7fc697eda3362a.pdf
Kotler, P., Kartajaya, H., & Setiawan. I. (2017). Marketing 4.0. New Jersey. Wiley.
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital Transformation: An Overview of the Current State of the Art of Research. SAGE Open, 11(3). https://doi.org/10.1177/21582440211047576
Lafuente, E., Leiva, J.C., Moreno-Gómez, J. & Szerbd. L. (2019). A non-parametric analysis of competitiveness efficiency: The relevance of firm size and the configuration of competitive pillars. In Press article. BRQ Business Research Quarterly. https://doi.org/10.1016/j.brq.2019.02.002
Lai, P. C. (2017). The literature review of technology adoption models and theories for the novelty technology. JISTEM J.Inf.Syst. Technol. Manag. vol.14 no.1 São Paulo Jan./Apr. http://dx.doi.org/10.4301/s1807-17752017000100002
Lapatinas, A. (2019). The effect of the Internet on economic sophistication: An empirical analysis. Economics Letters. European Commission, Joint Research Centre (DG-JRC. Volume 174, January. P. 35-38 https://doi.org/10.1016/j.econlet.2018.10.013
Lara, J. E., Novaes, A. C., Afonso, B. P. D., & Tissot-Lara, T. A. (2022, Sept./Dec.). Chinese technology: a study of the image and the desire for possession, using the technology readiness index – TRI scale. International Journal of Innovation - IJI, São Paulo, 10(4), 638-665. https://doi.org/10.5585/iji.v10i4.21638.
Laudon, K. & Laudon. J. (2014). Sistemas de Informações Gerenciais. São Paulo. Pearson. ISBN 978-85-4301-507
Leachman, L. & Scheibenreif, D. (2023). Using Technology to Create a Better Customer Experience. Harvard Business Review. March 17. https://hbr.org/2023/03/using-technology-to-create-a-better-customer-experience?ab=hero-subleft-2
Lucija, I., Vuk, V. B. & Spremi, M. (2019). Mastering the Digital Transformation Process: Business Practices and Lessons Learned. Technology Innovation Management Review. February 2019 (Volume 9, Issue 2). https://doi.org/10.22215/timreview/1217
Malhotra, N. (2011) Pesquisa de Marketing. São Paulo. Pearson.
Malchyk, M., Popko, O., Oplachko, I., Martyniuk, O. & Tolchanova, Z. (2022). The Impact of Digitalization on Modern Marketing Strategies and Business Practices (Transformation). Review of Economics and Finance, 20, 1042-1050. https://refpress.org/wp-content/uploads/2023/03/Paper-6_REF.pdf
Mikalef, P. & Parmiggiani, E. (2022). An Introduction to Digital Transformation, in “Digital Transformation in Norwegian Enterprises”. Artificial Intelligence & Business Analytics Lab. https://doi.org/10.1007/978-3-031-05276-7_1
OECD (2022), The Evolving Concept of Market Power in the Digital Economy, OECD Competition Policy Roundtable Background Note, www.oecd.org/daf/competition/the-evolving-concept-ofmarket-power-in-the-digital-economy-2022.pdf.
Pankowska, M. (2019). Information Technology Outsourcing Chain: Literature Review and Implications for Development of Distributed Coordination. Sustainability 2019, 11, 1460; https://doi/10.3390/su11051460
Reinartz, W. J., Wiegand, N. & Imschloss, M. (2018) The Impact of Digital Transformation on the Retailing Value Chain (December 11). Forthcoming in International Journal of Research in Marketing. SSRN: https://ssrn.com/abstract=3299669 or http://dx.doi.org/10.2139/ssrn.3299669
Rogers, D. L. (2017). Transformação Digital. São Paulo. Autêntica. ISBN: 978-85-513-0272-9
Schwab, K. (2018). Aplicando a Quarta Revolução Industrial. São Paulo. Edibro. ISBN: 978-85-521-0024-9
Schwab, K. (Editor) (2018). Insigth Report. Global Competitive Report. World Economic Forum. p. 7-17. http://www3.weforum.org/docs/GCR2018/05FullReport/TheGlobalCompetitivenessReport2018.pdf
Shehadeh, M., Ahmad Almohtaseb, A., Aldehayyat, J. & Abu-AlSondos, I. A. (2023). Digital Transformation and Competitive Advantage in the Service Sector: A Moderated-Mediation Model. Sustainability 15, 2077. https://doi.org/10.3390/su15032077
Silva Júnior, C. R., Siluk, J. C. M., Neuenfeldt Júnior, A., Rosa, C. B., & Michelin, C. F. (2022). Overview of the factors that influence the competitiveness of startups: a systematized literature review. Gestão & Produção, 29, e13921. http://doi.org/101590/1806-9649-2022v29e13921
Turgel, I., Pobedin, A., Panzabekova, A. (2022). Digitalisation of the Economy and Regional Development. In: Kumar, V., Leng, J., Akberdina, V., Kuzmin, E. (eds) Digital Transformation in Industry. Lecture Notes in Information Systems and Organisation, vol 54. Springer, Cham. https://doi.org/10.1007/978-3-030-94617-3_11
United Nations Environment Programme (2022). Digital Transformation: Becoming an Innovative, Agile and Collaborative Organization, Fit for Purpose in the Digital Age - 2022 Version 1.0. https://wedocs.unep.org/20.500.11822/39694.
Vejseli, S., Proba, D., Rossmann, A., & Jung, R. (2018). The agile strategies in it governance: towards a framework of agile it governance in the banking Industry. Research paper. Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK. http://ecis2018.eu/wp-content/uploads/2018/09/1840-doc.pdf
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2023 Jose Edson Lara, Alisson de Souza Batista, Rodrigo Medeiros Ribeiro, Thalles Augusto Tissot-Lara
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
- Resumen 485
- pdf (English) 494
- pdf (Português (Brasil)) 122
