Más allá de la usabilidad: la innovación en la era digital como antídoto al aislamiento social
DOI:
https://doi.org/10.5585/2024.26088Palabras clave:
consumo inovativo, difusão da inovação, plataformas digitaisResumen
Objetivo del Estudio: El artículo tiene como objetivo evaluar el impacto de la satisfacción con la vida en el escenario de la pandemia COVID-19 en Brasil, considerando la percepción de usabilidad de los asistentes personales inteligentes (API), e investigar posibles moderaciones de las dimensiones de innovación del consumidor en este relación.
Metodología/Enfoque: La investigación de campo se realizó con 515 usuarios de asistentes personales inteligentes (API). El análisis de los resultados se realizó mediante regresión lineal múltiple, utilizando el software SPSS (Statistical Package for Social Science v.22), con la aplicación de la macro PROCESS.
Originalidad/Relevancia: Este estudio contribuye a llenar un vacío en la literatura sobre la difusión de la innovación y la adopción de productos tecnológicos al investigar aspectos del consumo innovador en un escenario de pandemia y aislamiento social.
Resultados principales: Los resultados de la investigación indican que la innovación en un dominio específico (DSI) modera la relación entre usabilidad (SUS) y satisfacción con la vida (LS), mientras que el comportamiento innovador (IB) modera esta relación solo con DSI mantenida en niveles medios y bajos. Se observó que, con una mayor usabilidad, la satisfacción con la vida aumenta y está moderada por la innovación en un dominio específico. Para niveles de BI más altos, LS aumenta más rápidamente.
Contribuciones Teóricas/Metodológicas: Al integrar conceptos de las teorías del consumo innovador y la difusión de innovaciones, el estudio ofrece información sobre cómo la tecnología afecta el bienestar en una crisis global. Este enfoque avanzado ayuda a comprender los mecanismos subyacentes a los impactos de la usabilidad y la innovación en el comportamiento humano.
Contribuciones sociales/gerenciales: este estudio ayuda a comprender cómo los usuarios de API pueden experimentar una mayor satisfacción con la vida en tiempos de pandemia y aislamiento social.
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