Relação entre cultura organizacional e inovação empresarial em micro e pequenas empresas
DOI:
https://doi.org/10.5585/iji.v10i4.21166Palavras-chave:
Cultura organizacional, Inovação, Micro e pequenas empresas.Resumo
Objetivo do estudo: Analisar a relação entre a cultura organizacional predominante e a capacidade de inovação empresarial nas Micro e Pequenas Empresas (MPEs).
Metodologia: Trinta MPEs foram selecionadas para este estudo. O modelo cultural organizacional foi identificado por meio do questionário OCAI, e o radar de inovação modificado classificou o grau de inovação. O teste de D'Agostinho (p<0,01) e a correlação de Spearman foram utilizados para avaliar a normalidade e identificar a relação entre as variáveis, respectivamente.
Originalidade/Relevância: O questionário OCAI e o radar de inovação são instrumentos de investigação que ainda não foram empregados juntos em estudos relacionados ao contexto de MPEs, segundo a revisão narrativa da literatura realizada.
Resultados: Os modelos de cultura organizacional predominantes nas trinta empresas participantes deste trabalho foram identificados como tipos de clãs, hierárquicos e de mercado por meio do questionário OCAI. Os resultados obtidos indicam que a cultura organizacional predominante é complementada por características de outras culturas em maior ou menor grau. Além disso, a maioria das empresas apresentou um baixo grau de inovação. Encontramos uma relação forte e positiva entre as variáveis, ou seja, o grau de inovação aumenta com a melhoria da cultura organizacional predominando no contexto das trinta MPEs estudadas.
Contribuições teóricas/metodológicas: A estrutura de coleta e tratamento de dados deste estudo pode ser replicada em outros municípios ou regiões.
Contribuições sociais/para a gestão: Este estudo fornece uma estrutura para avaliação da relação entre a cultura organizacional e o grau de inovação nas MPEs.
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