Comportamento estratégico e capacidades dinâmicas: estudo de casos em micro e pequenas empresas de base tecnológica
DOI:
https://doi.org/10.5585/2023.23754Palavras-chave:
Capacidades dinâmicas, recursos organizacionais, ambiente externo, micro e pequenas empresas de base tecnológicaResumo
Objetivo: Este trabalho visa contribuir para a literatura sobre administração estratégica em micro e pequenas empresas, ao identificar os principais traços do comportamento estratégicos em micro e pequenas empresas de base tecnológica.
Metodologia: O método de pesquisa consistiu em 2 fases: a primeira fase, quantitativa, envolveu um survey com 104 micro e pequenas empresas de base tecnológica, cujos resultados foram analisados por meio da técnica de análise de clusters. A segunda fase, qualitativa, envolveu cinco estudos de casos, cujas informações foram obtidas por meio de cinco entrevistas semiestruturas e analisadas por meio da técnica de análise de conteúdo.
Resultados: Os resultados indicaram que micro e pequenas de base tecnológica operam em setores caracterizados por elevados níveis de dinamismo e incerteza, e seus comportamentos estratégicos estão baseado na definição de estratégias competitiva e de inovação, comunicação dos objetivos estratégicos aos funcionários, alocação de recursos organizacionais para inovar, pesquisar o mercado, investir em P&D e desenvolver capacidades dinâmicas para inovar, detectando mudanças no ambiente externo, mobilizando e reconfigurando recursos organizacionais, por meio de parcerias estratégicas com agentes externos, especialmente clientes, que podem ajudar essas empresas e a se adaptarem as demandas de mercado e obter vantagens competitivas.
Conclusões: O comportamento estratégico em micro e pequenas empresas de base tecnológica é influenciado pela definição de estratégias competitivas e de inovação, comunicação de objetivos estratégicos aos colaboradores, alocação de recursos organizacionais para inovar, pesquisa de mercado e investimentos em P&D e desenvolvimento de capacidades dinâmicas para inovar.
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Copyright (c) 2023 Tiago Fernando Musetti, Alceu Gomes Alves Filho, Marcelo Seido Nagano
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