Comportamiento estratégico y capacidades dinámicas: estudios em microempresas y pequeñas empresas de base tecnológica
DOI:
https://doi.org/10.5585/2023.23754Palabras clave:
Capacidades dinámicas, recursos organizativos, entorno externo, microempresas y pequeñas empresas de base tecnológicaResumen
Objetivo: Este trabajo pretende contribuir a la literatura sobre gestión estratégica en micro y pequeñas empresas de base tecnológica, identificando las principales características del comportamiento estratégico en esas empresas.
Metodología: El método de investigación utilizado fue el cualitativo, basado en cinco estudios de caso, escogidos por medio de una encuesta aplicada en 104 micro y pequeñas empresas de base tecnológica.
Resultados: Los resultados indicaron que las micro y pequeñas empresas de base tecnológica operan en sectores con altos niveles de dinamismo e incertidumbre, y su comportamiento estratégico se basa en la definición de estrategias competitivas y de innovación, la comunicación de los objetivos estratégicos a los empleados, la asignación de recursos organizativos para innovar, la investigación de mercado y las inversiones em I&D y el desarrollo de capacidades dinámicas para innovar, detectando los cambios en el entorno externo, aprovechando y reconfigurando los recursos, a través de asociaciones estratégicas con agentes externos, especialmente los clientes, que pueden ayudar a estas empresas a adaptarse a las demandas del mercado y obtener ventajas competitivas.
Conclusiones: El comportamiento estratégico en las microempresas y pequeñas empresas basadas en la tecnología está influenciado por la definición de estrategias competitivas y de innovación, la comunicación de objetivos estratégicos a los empleados, la asignación de recursos organizativos para innovar, investigación de mercado e inversiones en I&D y desarrollo de capacidades dinámicas para innovar.
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Derechos de autor 2023 Tiago Fernando Musetti, Alceu Gomes Alves Filho, Marcelo Seido Nagano
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
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