Valores Pessoais das Mulheres Empresárias: Aplicação da Escala LOV

Ivana Carneiro Almeida; Luiz Henrique de Barros Vilas Boas; Ricardo de Souza Sette; Alessandro Silva de Oliveira

doi:10.5585/remark.v9i3.2181

Authors

Ivana Carneiro Almeida UFVJM e UFLA
Luiz Henrique de Barros Vilas Boas Professor do Instituto de Ciências Sociais Aplicadas da Universidade Federal de Alfenas – ICSA – UNIFAL.
Ricardo de Souza Sette Professor da Universidade Federal de Lavras – UFLA
Alessandro Silva de Oliveira Universidade Federal de Lavras – UFLA

DOI:

https://doi.org/10.5585/remark.v9i3.2181

Keywords:

Personal Values, LOV, Women Entrepreneurs, Consumer Behavior.

Abstract

The role of personal values as standards or criteria influencing the choices of individuals suggests the relationship of values to behavior. Based on this understanding, the concept of human values has been under the spotlight in the social sciences so as to understand various issues, such as the use of media, religious and political behavior, preferences and consumer behavior. Based on this perspective, this study aims to analyze the values of women entrepreneurs based on Kahle’s (et al., 1986) List of Values (LOV) scale. The scale was administered to a sample of entrepreneurs, all women, and demonstrated that the values "Fun," "Sense of accomplishment" and "Self Respect" had higher means. Through an analysis of the principal components, three dimensions of this scale could be extracted: "Individual Values" and "Collective Values", since the "Sense of Accomplishment" value was identified as most important by the majority of women. Therefore, the group of women entrepreneurs assigned varying degrees of significance concerned with personal values as behavioral guides in their lives.DOI: 10.5585/remark.v9i3.2181

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Author Biographies

Ivana Carneiro Almeida, UFVJM e UFLA

Departamento de Administração Area: marketing e comportamneto do consumidor

Luiz Henrique de Barros Vilas Boas, Professor do Instituto de Ciências Sociais Aplicadas da Universidade Federal de Alfenas – ICSA – UNIFAL.

Doutor em Administração pela Universidade Federal de Lavras – UFLA Professor do Instituto de Ciências Sociais Aplicadas da Universidade Federal de Alfenas – ICSA – UNIFAL.