Uma visão biologicamente cultural da compra e ostentação de produtos luxuosos
DOI:
https://doi.org/10.5585/remark.v22i2.16573Palavras-chave:
Consumo conspícuo, Seleção sexual, Fenótipo estendido, Causas distaisResumo
Objetivo: O objetivo deste artigo é discutir a função adaptativa do consumo, enfatizando-se o consumo masculino de produtos luxuosos.
Método: Trata-se de uma revisão narrativa e crítica da literatura científica.
Resultados: As evidências reunidas sugerem que homens que ostentam produtos luxuosos utilizam os meios materiais da cultura disponível (e.g., carros luxuosos numa sociedade industrializada e habilidade de caça numa sociedade tradicional) para exagerar e exibir características atraentes no “mercado amoroso”.
Relevância: Este estudo expande a literatura existente ao discutir as funções evolutivas do consumo e as diferenças entre causas distais e proximais do consumo conspícuo.
Contribuições: Este estudo fornece uma integração de resultados de pesquisas anteriores sobre consumo de produtos luxuosos por homens, a partir deu um racional da Psicologia Evolucionista.
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