Covid-19 pandemic: why does it matter for consumer research?

Lucas Emmanuel Nascimento Silva; Manoel Bastos Gomes Neto; Rebeca da Rocha Grangeiro; Jeniffer de Nadae

doi:10.5585/remark.v20i2.18677

Autores

Lucas Emmanuel Nascimento Silva Universidade Federal do Cariri – UFCA https://orcid.org/0000-0001-7767-1724
Manoel Bastos Gomes Neto Universidade Federal do Cariri – UFCA https://orcid.org/0000-0003-4400-5877
Rebeca da Rocha Grangeiro Universidade Federal do Cariri – UFCA
Jeniffer de Nadae Universidade Federal do Itajubá – UNIFEI

DOI:

https://doi.org/10.5585/remark.v20i2.18677

Palavras-chave:

Pandemia do COVID-19, Pesquisa de Consumo, Revisão da Literatura

Resumo

Objetivo do estudo: O objetivo deste artigo é revisar sistematicamente a literatura sobre consumo e o comportamento do consumidor no primeiro ano da pandemia COVID-19. Para cumprir esse objetivo, este artigo busca responder às seguintes questões de pesquisa: Qual é o estado da arte da literatura sobre a pandemia de COVID-19 e o consumo/comportamento do consumidor? Quais são as mudanças na vida do consumidor que a literatura tem discutido? Quais são as lacunas de pesquisa sobre consumo/comportamento do consumidor e a pandemia COVID-19?

Metodologia: O método selecionado é a revisão de escopo da literatura (reviewing scope), contemplando a análise bibliométria, temática e de conteúdo, utilizando as base de dados da Scopus e Web of Science.

Resultados: Foram Identificados 7 tópicos principais na literatura: mudanças no comportamento do consumidor; enfrentando os lockdowns; busca e compartilhamento de informações; efeitos psicológicos; comportamento de vício; mudanças no consumo de alimentos; comportamento de compra por pânico e acumulação. Além disso, foram explorados temas emergentes do consumo, como os antecedentes do consumo e o efeito da crise no comportamento humano. Na literatura investigada, a utilização de survey e a Modelagem de Equações Estruturais se configuram como principais estratégias de coleta e análise de dados e as amostras são originárias principalmente de países como EUA e a China.

Contribuições teóricas e metodológicas: Este artigo fornece informações baseadas em evidências para a literatura de marketing, pesquisas de consumo e demais profissionais sobre como a pandemia afetou o domínio do consumidor.

Relevância/originalidade: O comportamento do consumidor foi evidenciado no contexto da pandemia, a partir da perspectiva acadêmica e gerencial. A revisão de escopo da literatura identificou os tópicos, métodos e discussões gerais sobre os efeitos da pandemia no consumo e no comportamento do consumidor, que podem ajudar as empresas a entender o comportamento, estimular outras pesquisas e o desenvolver políticas públicas e organizacionais.

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Biografia do Autor

Lucas Emmanuel Nascimento Silva, Universidade Federal do Cariri – UFCA

Graduação em Administração

Manoel Bastos Gomes Neto, Universidade Federal do Cariri – UFCA

Graduando em Administração

Rebeca da Rocha Grangeiro, Universidade Federal do Cariri – UFCA

Doutorado em Psicologia

Jeniffer de Nadae, Universidade Federal do Itajubá – UNIFEI

Doutorado em Engenharia de Produção

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