Vulnerabilidade e empoderamento: a experiência de consumidoras de pílulas contraceptivas hormonais

Thiago Assunção De Moraes; Nelsio Rodrigues de Abreu

doi:10.5585/2025.22729

Autores

Thiago Assunção De Moraes Universidade Estadual do Piauí, Picos, Piauí, Brasil https://orcid.org/0000-0001-9729-4858
Nelsio Rodrigues de Abreu Universidade Federal da Paraíba, João Pessoa, Paraíba, Brasil https://orcid.org/0000-0001-7024-5642

DOI:

https://doi.org/10.5585/2025.22729

Palavras-chave:

vulnerabilidade do consumidor, empoderamento do consumidor, pesquisa transformativa do consumidor, consumo de anticoncepcionais

Resumo

Objetivo: O objetivo da pesquisa é compreender a experiência de vulnerabilidade e empoderamento de consumidoras de pílulas contraceptivas

Método: Os dados foram coletados de entrevistas, textos de grupo do Whatsapp e Facebook, e analisados sob uma perspectiva interpretativista.

Originalidade/Relevância: A relação desequilibrada de mercado, cujas externalidades e internalidades afetam o comportamento no contexto de consumo de pílulas contraceptivas.

Resultados :Há evidências que asseguram às mulheres consumidoras uma condição de vulnerabilidade relativas à insuficiência de informações a respeito dos riscos, baixa regulação, efeitos e danos provocados pelos anticoncepcionais orais.

Contribuições teóricas/metodológicas: A investigação de dois fenômenos de consumo que se revelam complementares: a vulnerabilidade e o empoderamento, revelando-se duas faces de um processo que possui seus marcos temporais calcados em eventos que envolvem sentimentos, percepções e significados para as mulheres consumidoras.

Contribuições sociais / para a gestão: possibilita que a indústria farmacêutica, como produtora, amplie seu olhar sobre a relação de consumo que as mulheres possuem com o medicamento, suas consequências e significados, que vão além da contracepção

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Traduções deste artigo

Vulnerability and empowerment: the experience of consumers of hormonal contraceptive pills (English)

Biografia do Autor

Thiago Assunção De Moraes, Universidade Estadual do Piauí, Picos, Piauí, Brasil

Doutor em Administração

Nelsio Rodrigues de Abreu, Universidade Federal da Paraíba, João Pessoa, Paraíba, Brasil

Doutor em Administração

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