Illegal Consumer Practices: An Analysis of Unauthorized Siphoning in the Power Grid

Authors

  • Marcos Ferreira Santos FACE/FUMEC
  • Cid Gonçalves Dias FACE/FUMEC
  • Eduardo Anderson Ramos FACE/FUMEC
  • José Adalberto Ferreira FACE/FUMEC

DOI:

https://doi.org/10.5585/remark.v10i2.2249

Keywords:

Consumption, Fraud, Electric Energy

Abstract

This paper investigates energy consumption and some ethical aspects of the practices of fraud and theft of electrical energy. Field research indicated that the practices of fraud and theft of electrical energy are of great relevance to the academic community, but are still little explored. The main objective was to comprehend the consumer‟s perception of illegal forms of electrical energy consumption, including defaulting on bills. Characterized as qualitative and exploratory, the research was carried out through 96 interviews and eight focus groups with consumers selected from the database of the concessionaire and classified as those who had met their obligations, those on default, and those who used illegal practices, such as siphoning off energy. The results indicate that although many reported that the practice of fraud was a form of deviant behavior, it wasn‟t vehemently censored, and they asserted that it was a fairly common practice, verifying its existence both in the suburbs and in the city‟s wealthiest areas. There are factors that encourage these practices and can be categorized as social, related to the economic condition of the consumer and to the ethics of consumers who do not perceive the practice as an illegal one. There is also the aspect of retaliation by the consumer, who justifies his illegal practices by claiming them to be a response to taxes, to the power utility monopoly and even to third-party offers, from neighbors for example, to share their electricity in an illegal way. The main contribution of this paper is to expand the knowledge base on ethical aspects of illegal acts by consumers.

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Author Biographies

Marcos Ferreira Santos, FACE/FUMEC

Doutorando em Administração pela FACE-FUMEC MG; Mestre em Administração pela Universidade Federal do Espírito Santo (2004); Especialista em Marketing pela ESPM-RJ (2001).

Cid Gonçalves Dias, FACE/FUMEC

Doutor em Administração pela Universidade Federal de Minas Gerais (2001). Coordenador do Programa de Mestrado e Doutorado da FACE/FUMEC. Professor Visitante do Massachusetts Institute Of Technology.

Eduardo Anderson Ramos, FACE/FUMEC

Mestrando pelo Programa de Mestrado em Administração da FACE/FUMEC

José Adalberto Ferreira, FACE/FUMEC

Mestrando pelo Programa de Mestrado em Administração da FACE/FUMEC

Published

2011-12-06

How to Cite

Santos, M. F., Dias, C. G., Ramos, E. A., & Ferreira, J. A. (2011). Illegal Consumer Practices: An Analysis of Unauthorized Siphoning in the Power Grid. ReMark - Revista Brasileira De Marketing, 10(2), 03–29. https://doi.org/10.5585/remark.v10i2.2249