Incursions into the prehistory of marketing: the role of transport infrastructure in paving market practices in 18th- and 19th-century England

Authors

DOI:

https://doi.org/10.5585/remark.v21i5.22536

Keywords:

History, Industrial Revolution, Commercial Management, Marketing Education

Abstract

Objective of this study – This paper is an incursion into the prehistory of marketing which describes and analyses how transport infrastructure in England during the Industrial Revolution made way for the development of markets and the diversification of businesses in the that country.

Methodology/approach – This is a historical research which uses qualitative approach based on the triangulation of bibliographical references, information surveyed in visits to the harbour and/or commercial regions of 10 English cities (including museums), and 8,700 pictures.

Relevance/originality – This research suggests a process that, in this paper, is named paving market practices, whose pillars were the investments in waterway and railway transportation and, consequently, the flourishing of a contemporary business pattern and consumption society.

Main results – As a result, this paper presents textual and visual evidence of the role of transport in the access to markets, the increase of productivity, the economic growth, and the English consumption habits which resulted in the emergence of 19th-century business management as the predecessor of the discipline of marketing.

Theoretical/methodological contributions – This paper presents historical aspects of the formation of marketing as both a professional and applied field, which is a phase that precedes the establishment of Marketing as a discipline in the academic field; another relevant point of this paper is that it represents an effort into historical method research, a traditional internationally-consolidated approach whose use is limited in Brazil.

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Author Biographies

João Batista Soares Neto, Federal University of Paraíba – UFPB

PhD in Business Administration (UFPB)

Francisco José da Costa, Federal University of Paraíba – UFPB

PhD in Business Administration (FGV/EAESP)

Fernando de Souza Coelho, University of São Paulo – USP

PhD in Public Administration (FGV/EAESP)

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Published

2023-01-04

How to Cite

Soares Neto, J. B., da Costa, F. J., & Coelho, F. de S. (2023). Incursions into the prehistory of marketing: the role of transport infrastructure in paving market practices in 18th- and 19th-century England. ReMark - Revista Brasileira De Marketing, 21(5), 1903–1977. https://doi.org/10.5585/remark.v21i5.22536
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