Vol. 22 No. 1 (2023): (Jan./Mar.)

Published: 2023-02-27

Articles

  • Have emotions unleashed by the pandemic influenced our perception of value?

    Greicy Tambosi, Gerson Tontini, Giancarlo Gomes
    01-59
    DOI: https://doi.org/10.5585/remark.v22i1.20158

  • Can i follow you? proposal of a measurement model to assess the relationship between social media brands and their user

    Yuri de Souza Odaguiri Enes, Gisela Demo, Fernanda Scussel, Talita Silva
    60-120
    DOI: https://doi.org/10.5585/remark.v22i1.21929

  • The role of the consumer’s affect in situations of discount discrepancy

    Melby Karina Zuniga Huertas, Thais Rubia Ferreira Lepre
    121-168
    DOI: https://doi.org/10.5585/remark.v22i1.21516

  • “Hard to Read, Hard to Believe”: (Dis)Fluency effects on eWOM credibility and purchase intentions

    Juan José Camou Viacava, Gabriela Kluber Mercurio de Andrade, Ysmaim Adilson de Lima
    169-222
    DOI: https://doi.org/10.5585/remark.v22i1.21421

  • Influence factors of consumers’ decision-making: the behavioral perspective on car buying

    Gilberto Frota Furtado, Ricardo Boeing, Quiriane Maranhão Almeida, Antônia Márcia Rodrigues Sousa, Ruan Carlos dos Santos
    223-300
    DOI: https://doi.org/10.5585/remark.v22i1.17462

  • Exploring the antecedents of loyalty from the perspective of the e-commerce retail customer in Brazil

    Fernanda Caroline Pantoja Souza, Armando Araújo de Souza Júnior, Jonas Fernando Petry, Afrânio de Amorim Francisco Soares Filho
    301-380
    DOI: https://doi.org/10.5585/remark.v22i1.17710

  • Determinants and consequences of consumer engagement in virtual brand communities

    Andréia Cássia de Moura, Plínio Rafael Reis Monteiro, Márcio Augusto Gonçalves
    381-438
    DOI: https://doi.org/10.5585/remark.v22i1.19685

  • Customer-based brand equity and customer behavioral intention: evidence from insurance service

    Elaheh Bakhshizadeh, Hossein Aliasghari
    439-468
    DOI: https://doi.org/10.5585/remark.v22i1.20256