Vol. 22 No. 3 (2023): (July/Sept.)

Published: 2023-10-02

Articles

  • Making up for lost time: analysis of revenge buying intention in the post-pandemic scenario

    Patrícia de Oliveira Campos, Ana Clara Lira do Nascimento, Poliana Nunes de Santana, Marconi Freitas da Costa
    876-943
    DOI: https://doi.org/10.5585/remark.v22i3.21129

  • Customer experience in luxury services and its behavioral consequence

    Amélia Brandão, Sara Dias Fernandes, Paula Rodrigues
    944-1001
    DOI: https://doi.org/10.5585/remark.v22i3.20777

  • An analysis of the motivations of independent direct selling consultants based on expectancy theory

    Josiane Garcelli Schunck, Leandro Angotti Guissoni, Carlos Eduardo Lourenço
    1002-1066
    DOI: https://doi.org/10.5585/remark.v22i3.21835

  • Consumer engagement in social networks: brand content mechanisms affecting consumer usage intention

    Ana Paula Gusmão Fantino, Larissa Alves Sincorá, Marcelo Moll Brandão
    1067-1126
    DOI: https://doi.org/10.5585/remark.v22i3.21544

  • Be authentic! Analyzing the image management of digital nano-influencers

    Marianny Jessica de Brito Silva, Claudine Julia Silva, Mirelly Mary Alves Pinheiro
    1127-1190
    DOI: https://doi.org/10.5585/remark.v22i3.21653

  • Evaluation of customer experience in the high-income segment of banking services

    Bento Alves Costa Filho, Marcus Vinicius Rodrigues Bezerra, Paulo Cesar Bontempo
    1191-1249
    DOI: https://doi.org/10.5585/remark.v22i3.22381

  • Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?

    Muhammad Sufyan Ramish, Muhammad Qamar Zia, Ummi Naiemah Saraih, Julinawati Suanda, Junaid Ansari
    1250-1275
    DOI: https://doi.org/10.5585/remark.v22i3.22160

  • From consumer to prosumer of energy: the adoption of distributed generation from the practice theory

    Rafael Lopes Carvalhais, Marcelo de Rezende Pinto
    1276-1327
    DOI: https://doi.org/10.5585/remark.v22i3.20767