Vol. 10 No. 3 (2011): setembro - dezembro

Published: 2012-02-14

Editor' note

  • EDITORIAL

    Claudia Rosa Acevedo
    01-02
    DOI: https://doi.org/10.5585/remark.v10i3.2277

Articles

  • Integrative Models of Consumer Behavior: A Theoretical Review

    Evandro Luiz Lopes, Dirceu da Silva
    03-23
    DOI: https://doi.org/10.5585/remark.v10i3.2273

  • Physical Activity, Educational and Dance: A Study of Elderly Consumers Personal Values

    Luciana Torres Souza Kelly
    24-45
    DOI: https://doi.org/10.5585/remark.v10i3.2251

  • Evaluation of Alternatives to Purchase: Between the Original and Forgery

    Silvia Cressoni Gomes, Suzane Strehlau
    46-66
    DOI: https://doi.org/10.5585/remark.v10i3.2274

  • Aware of the Low-Income Consumer: A Proposal for Segmentation

    Maria de Lourdes Bacha, Vivian Iara Strehlau, Angela Schaun
    67-83
    DOI: https://doi.org/10.5585/remark.v10i3.2275

  • Cyberactivism and Virtual Communities: A Study on the Movement Anti-Globe

    Tatiana Maria Bernardo da Silva, Henrique Bauer, Marcio Almeida Assis
    84-106
    DOI: https://doi.org/10.5585/remark.v10i3.2264

  • Web Analytics: Models of Engagement Metrics in New Media

    Sionara Ioco Okada
    107-126
    DOI: https://doi.org/10.5585/remark.v10i3.2271

  • Information and Emotion in Advertising: A Content Analysis on the Internet in Brazil

    Melby Karina Zuniga Huertas, Antonio Cássio Segura
    127-150
    DOI: https://doi.org/10.5585/remark.v10i3.2276

  • Service Dominant Logic in Marketing: Study of the Concepts and Premises Applied to Private Higher Education From the Teachers Perspective

    Flávio Régio Brambilla, Cláudio Damacena
    151-176
    DOI: https://doi.org/10.5585/remark.v10i3.2257