Vol. 10 No. 3 (2011): setembro - dezembro

Published: 2012-02-14

Editor' note

  • EDITORIAL

    DOI: https://doi.org/10.5585/remark.v10i3.2277
    Claudia Rosa Acevedo
    01-02

Articles

  • Integrative Models of Consumer Behavior: A Theoretical Review

    DOI: https://doi.org/10.5585/remark.v10i3.2273
    Evandro Luiz Lopes, Dirceu da Silva
    03-23

  • Physical Activity, Educational and Dance: A Study of Elderly Consumers Personal Values

    DOI: https://doi.org/10.5585/remark.v10i3.2251
    Luciana Torres Souza Kelly
    24-45

  • Evaluation of Alternatives to Purchase: Between the Original and Forgery

    DOI: https://doi.org/10.5585/remark.v10i3.2274
    Silvia Cressoni Gomes, Suzane Strehlau
    46-66

  • Aware of the Low-Income Consumer: A Proposal for Segmentation

    DOI: https://doi.org/10.5585/remark.v10i3.2275
    Maria de Lourdes Bacha, Vivian Iara Strehlau, Angela Schaun
    67-83

  • Cyberactivism and Virtual Communities: A Study on the Movement Anti-Globe

    DOI: https://doi.org/10.5585/remark.v10i3.2264
    Tatiana Maria Bernardo da Silva, Henrique Bauer, Marcio Almeida Assis
    84-106

  • Web Analytics: Models of Engagement Metrics in New Media

    DOI: https://doi.org/10.5585/remark.v10i3.2271
    Sionara Ioco Okada
    107-126

  • Information and Emotion in Advertising: A Content Analysis on the Internet in Brazil

    DOI: https://doi.org/10.5585/remark.v10i3.2276
    Melby Karina Zuniga Huertas, Antonio Cássio Segura
    127-150

  • Service Dominant Logic in Marketing: Study of the Concepts and Premises Applied to Private Higher Education From the Teachers Perspective

    DOI: https://doi.org/10.5585/remark.v10i3.2257
    Flávio Régio Brambilla, Cláudio Damacena
    151-176