Vol. 11 No. 2 (2012): maio - agosto

Published: 2012-09-05

Editor' note

  • Editorial

    DOI: https://doi.org/10.5585/remark.v11i2.2396
    Claudia Rosa Acevedo
    01-02

Articles

  • Impact of Ecological Awareness on Consumer Attitudes in Front of Products and Brands

    DOI: https://doi.org/10.5585/remark.v11i2.2310
    Thel Augusto Monteiro, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Christiano França da Cunha
    3-17

  • Ecological or Controlled? Building Discursively Conscious Consumers

    DOI: https://doi.org/10.5585/remark.v11i2.2294
    Fernanda Chagas Borelli, Marcus Wilcox Hemais, Pedro Ivo Rogedo Costa Dias
    18-42

  • Brand Value: Empirical Test of the Importance of Dimensions of Brand Value Forming Perspective on Consumer in Brazilian Context

    DOI: https://doi.org/10.5585/remark.v11i2.2357
    Luiz Sergio Costa, Victor Manoel Cunha de Almeida
    43-68

  • Positioning for Global Brands: A Bibliometric Study of Scientific Production in the Area

    DOI: https://doi.org/10.5585/remark.v11i2.2332
    Victor Sciasci, Sheila Farias Alves Garcia, Lesley Carina do Lago Attadiai Galli
    69-95

  • Publication of Academic Sports Marketing in Brazil

    DOI: https://doi.org/10.5585/remark.v11i2.2327
    André Francisco Alcântara Fagundes, Ricardo Teixeira Veiga, Danilo de Oliveira Sampaio, Caissa Veloso e Sousa
    96-123

  • Social Networking and Consumer Buying Behavior: Is the Reign of "Word-Of-Mouth" Back?

    DOI: https://doi.org/10.5585/remark.v11i2.2325
    Robson Nogueira Tomas, Rodolpho Pierre Meschgrahw, Rosane Lúcia Chicarelli Alcantara
    124-151

  • Advances on the Measure of Judgment and Meaning of the Product for Brazil

    DOI: https://doi.org/10.5585/remark.v11i2.2279
    Solange Alfinito, Marcelo Vinhal Nepomuceno, Claudio Vaz Torres
    152-177

  • Relationship Marketing in Associative Networks of Retail

    DOI: https://doi.org/10.5585/remark.v11i2.2289
    Leonardo Aureliano da Silva, Renato Ferreira Pimenta, Evandro Luiz Lopes, Edna de Souza Machado Santos
    178-202