Vol. 16 No. 2 (2017): <strong>April - June</strong>

View Vol. 16 No. 2 (2017): <strong>April - June</strong>
Published: 2017-06-30

Articles

  • Portuguese Consumers’ Green Purchase Behavior: An Analysis of its Antecedents and a Proposal of Segmentation

    Paulo Ribeiro Cardoso, Maria van Schoor
    140-153
    DOI: https://doi.org/10.5585/remark.v16i2.3229

  • Is Marketing Losing its Identity? A Bibliometric Review

    Roberto Flores Falcão, Ana Akemi Ikeda, Marcos Cortez Campomar
    154-167
    DOI: https://doi.org/10.5585/remark.v16i2.3450

  • Consumer Perception in Relation to Marketing Strategies Developed by a Company of Natural and Organic Products

    Lucas Medeiros do Nascimento, Vanessa Almeida da Silva, Natalia Pavanelo Pivetta, Flavia Luciane Scherer
    168-179
    DOI: https://doi.org/10.5585/remark.v16i2.3249

  • Following Musical Shows: A Study with Focal Groups on Satisfaction of Musical Concerts Regular Visitors and Socialization between Them

    Lúmia Massa Garcia Pires, André Francisco Alcântara Fagundes
    180-193
    DOI: https://doi.org/10.5585/remark.v16i2.3373

  • The Influence of Sport Sponsorship Considering Attitude on Brands

    Carlos Eugênio Zardini Filho
    194-206
    DOI: https://doi.org/10.5585/remark.v16i2.3404

  • From Quality in Services to Loyalty: Theoretical Perspective of Consumer Behavior

    Eduardo Roque Mangini, André Torres Urdan, Ariane Santos
    207-217
    DOI: https://doi.org/10.5585/remark.v16i2.3463

  • Psychology of Economics in the Analysis of Consumer Behavior

    José Jonas Alves Correia, Filipe Emmanuel Alves da Silva, Valdemir da Silva, Maurício Assuero Lima de Freitas
    218--229
    DOI: https://doi.org/10.5585/remark.v16i2.3470

  • The Consequences of Service Encounter Failure in Shopping Centers: A Study with Visually Impaired Consumers

    Pedro Felipe da Costa Coelho, Nelsio Rodrigues de Abreu
    230-242
    DOI: https://doi.org/10.5585/remark.v16i2.3475

  • The Differences between Multilevel Marketing and the Financial Pyramids or “Pyramid Scheme”

    Vanessa Braga Santos, Valéria Rueda Elias Spers, Graziela Oste Graziano Cremonezi
    243-251
    DOI: https://doi.org/10.5585/remark.v16i2.3579

  • The Co-Production of Intensive Services of Knowledge and Value Creation: An Analysis of Relations between Companies

    Joselia Oliveira Rabelo, Eliane Pereira Zamith Brito
    252-267
    DOI: https://doi.org/10.5585/remark.v16i2.3516