Vol. 18 Núm. 4 (2019): (out./dez.)

Publicado: 2019-10-01

Artigos

  • Boca a boca negativo nas mídias sociais e o comportamento do consumidor: estudo com pais de alunos de escolas particulares de Belo Horizonte

    Alessandra Mesquita Bastos, Jose Marcos Carvalho de Mesquita, Ana Maria Martuscelli Botrel, Alexandre Teixeira Dias
    01-24
    DOI: https://doi.org/10.5585/remark.v18i4.16381

  • Proposition and test of an explanatory model of innovation perception and it´s consequences

    Murilo Junio Rezende Pereira, Luiz Rodrigo Cunha Moura, Gustavo Quiroga Souki, Nina Rosa da Silveira Cunha
    25-50
    DOI: https://doi.org/10.5585/remark.v18i4.16382

  • Consumer-based brand equity: benchmarking the perceived performance of brands

    Rafael Barreiros Porto
    51-74
    DOI: https://doi.org/10.5585/remark.v18i4.16383

  • Changing negative attitudes through sport sponsorship: a gender perspective in Brazil

    Carlos Eugenio Zardini Filho
    75-96
    DOI: https://doi.org/10.5585/remark.v18i4.16384

  • Passion and market: the intertwining that makes the marketization of brazilian spectacle football

    Getúlio Sangalli Reale, Marlon Dalmoro
    97-115
    DOI: https://doi.org/10.5585/remark.v18i4.16385

  • Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil

    Philip J. Rosenberger III, Jin Ho Yun, Mohammad M. Rahman, Sören Köcher, Mauro José de Oliveira
    116-136
    DOI: https://doi.org/10.5585/remark.v18i4.16386

  • Determinantes do voto em João Dória nas eleições municipais de 2016 na cidade de São Paulo

    Mário Lucas Heimbecher, George Bedinelli Rossi
    137-153
    DOI: https://doi.org/10.5585/remark.v18i4.16387

  • Research in Omnichannel retail: a systematic review and quantitative content analysis

    Belmiro N. João, Ricardo Pastore
    154-176
    DOI: https://doi.org/10.5585/remark.v18i4.16388

  • Seeded word-of-mouth marketing strategy: mapping and analysis of a network of political supporters

    Fagner Oliveira Dias, Edgar Reyes Jr, Flávio Saab
    177-195
    DOI: https://doi.org/10.5585/remark.v18i4.16389

  • Consumer purchase decision: factors that influence impulsive purchasing

    Thayná Aparecida Lehmann, Juliano Krug, Christian Daniel Falaster
    196-219
    DOI: https://doi.org/10.5585/remark.v18i4.13345

  • The relation between financial attitude, consumer purchasing behavior and debt background

    Thais Xavier, Marlette Cassia Oliveira Ferreira, Flavio Santino Bizarrias
    220-243
    DOI: https://doi.org/10.5585/remark.v18i4.13898

  • Social media marketing communication: effect of interactivity and vividness on user engagement

    João Coelho Soares, Aléssio Bessa Sarquis, Eric David Cohen, Thiago Coelho Soares
    244-268
    DOI: https://doi.org/10.5585/remark.v18i4.14321