Business Model as an Inducer of Disruptive Innovations: The Case of Gol Airlines

Sirlei de Almeida Pereira; Fabricio Garcia Imbrizi; Alessandra Demite Goncalves de Freitas; Marcelo Aparecido Alvarenga

doi:10.5585/iji.v3i2.24

Authors

Sirlei de Almeida Pereira
Fabricio Garcia Imbrizi
Alessandra Demite Goncalves de Freitas
Marcelo Aparecido Alvarenga

DOI:

https://doi.org/10.5585/iji.v3i2.24

Keywords:

Disruptive Innovation, Business Model, Innovation Elements, Strategy, Gol Airlines

Abstract

This study was undertaken to investigate the premises that the success of disruptive innovation is related to the business model adopted by organizations. An analysis of five business models from the literature review - Bovet and Martha (2000), Applegate (2001), Chesbrough and Rosenbloom (2002), Osterwalder and Pigneur (2010), and Rodrigues, Maccari and Lenzi (2012) – was conducted based on the case of the Brazilian Gol Airlines who is recognized as a success business that promoted a disruptive innovation. The results suggest that the assertive choice of the business model can leverage innovation processes, and two of the models listed are adherence to the case studied.

Keywords: Disruptive Innovation; Business Model; Innovation Elements; Strategy; Gol Airlines.

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Author Biographies

Sirlei de Almeida Pereira

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, she is working at Citibank.

Fabricio Garcia Imbrizi

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, he is working at Atos.

Alessandra Demite Goncalves de Freitas

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, she is working at UNINOVE.

Marcelo Aparecido Alvarenga

Doctoral candidate at Nove de Julho University (UNINOVE), São Paulo – SP (Brazil). Currently, he is working at UNINOVE.

Business Model as an Inducer of Disruptive Innovations: The Case of Gol Airlines

Authors

DOI:

Keywords: