Capital social y redes sociales online desde una perspectiva de género: un estudio con directivos del área de tecnología de la información
DOI:
https://doi.org/10.5585/iji.v10i2.21347Palabras clave:
Redes sociales on-line, Tecnología de la informacion, Capital social, Gerentes, Hermandad.Resumen
Objetivo: Esto estudio busca entender cómo el capital social es desarrollado por los profesionales de TI en el uso de las redes sociales on-line (RSO) y verifica la problemática de género presente.
Metodología: La investigación utiliza un enfoque cualitativo básico, con entrevistas semiestructuradas con 12 gerentes de TI que trabajan en el Sistema “S” en Brasil. Como método de análisis de datos se utilizó el ciclo de cinco fases de Yin (2016), a través de categorías anteriores, pero también comprendió un proceso inductivo para el surgimiento de nuevas categorías.
Originalidad: Detección de una brecha en el estudio posterior sobre el impacto de estas redes en el trabajo de los gerentes, especialmente los que trabajan en el área de Tecnologías de la Información (TI), además de su relación con el género.
Principales resultados: Desde los resultados, se encontró que las RSO impactan la vida diaria de los gerentes, permitiendo la creación de grupos que generan capital social como puente y conexión. Mediante la creación de puentes de capital social, RSO agiliza la comunicación, la resolución de problemas y la toma de decisiones. En cuanto a la conexión del capital social, los gerentes tienen acceso a recursos y apoyo escasos, especialmente cuando se trata de mujeres de TI, que se unen para fortalecerse (hermandad).
Aportes teóricos: Esto trabajo contribuye al enriquecimiento del campo del capital social, identificándose nuevos beneficios, como el apoyo en la toma de decisiones y la hermandad.
Aportes prácticos: El Sistema S debe utilizar estas redes como un recurso estratégico para que tanto la organización como los empleados se vean beneficiados.
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Derechos de autor 2022 Mariane Araújo de Oliveira, Anatalia Saraiva Martins Ramos, João Paulo Oliveira Lucena
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