Um jogo para ensinar e aplicar o deseign thinking para inovação
DOI:
https://doi.org/10.5585/iji.v9i3.20286Palavras-chave:
Inovação, Design, Design thinking, Game.Resumo
Objetivo: Desenvolver e aplicar um jogo para facilitar o uso do design thinking para inovação.
Método: A construção do jogo foi baseada na Teoria do Construtivismo. O jogo foi desenvolvido seguindo as etapas de: (i) compreensão do público-alvo e do contexto; (ii) definir objetivos de aprendizagem; (iii) estruturação da experiência; (iv) identificar recursos e aplicar elementos de gamificação; (v) avaliação.
Originalidade / Relevância: O Design Thinking surge como alternativa para melhorar o processo de inovação nas empresas. Para facilitar esse processo de inovação, este artigo apresenta um jogo, por meio de seu desenvolvimento e aplicação, baseado nos princípios e etapas do Design Thinking, com foco nas dificuldades de sua implementação.
Resultados: O jogo fornece uma passagem iterativa por todas as fases do design thinking, dando uma visão holística do processo, começando com uma compreensão profunda do problema e chegando a uma solução de design.
Contribuições sociais / gerenciais: Os resultados da aplicação do jogo mostraram seu potencial para: (i) facilitar o trabalho em equipe, evitando discussões negativas e proporcionando a participação ativa de todos os alunos; (ii) levar à geração de insights de forma compreensível, deixando clara a diferença entre insights e ideias; (iii) simplificar o uso de métodos e técnicas inspiradoras (como Persona, Empathy Map e Guardanapo); (iv) desenvolver confiança criativa; (v) proporcionar um ambiente de aprendizagem agradável e motivador para o trabalho multidisciplinar colaborativo.
Contribuições teórico-metodológicas: O jogo fornece um método para a construção de serious games e o jogo como método de aplicação do Design Thinking para a inovação.
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