É fácil ser magra? Intenção de usar emagrecedores

Rafael Mendes Lübeck, Clécio Falcão Araújo, Claudio Hoffmann Sampaio, Edimara Mezzomo Luciano

Resumo


Objetivo: O presente estudo visou investigar o papel mediador da insatisfação com a imagem corporal na relação entre preocupação com a aparência física e uso de emagrecedores.

Design/metodologia: Esta pesquisa foi desenvolvida por meio de um modelo construído com a técnica PLS-SEM, com uma amostra de 835 mulheres adultas e brasileiras.

Resultados: Os principais resultados da pesquisa demonstram que a insatisfação com a imagem corporal medeia parcialmente a relação entre preocupação com a aparência física e uso de emagrecedores. Os resultados apontam que a preocupação com a aparência física aumenta a insatisfação com a imagem corporal e reforçam que essa relação aumenta a intenção de usar produtos emagrecedores.

Originalidade/valor: O estudo contribui para um extenso conhecimento sobre os temas “preocupação com a aparência” e “insatisfação com a imagem corporal”, trazendo antecedentes e mediadores da intenção de usar emagrecedores.


Palavras-chave


Intenção de usar emagrecedores; Preocupação com a aparência; Insatisfação com a imagem corporal; Modelo de mediação; Mulheres adultas; PLS-SEM

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DOI: https://doi.org/10.5585/remark.v20i2.17027

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