É fácil ser magra? Intenção de usar emagrecedores
DOI:
https://doi.org/10.5585/remark.v20i2.17027Palavras-chave:
Intenção de usar emagrecedores, Preocupação com a aparência, Insatisfação com a imagem corporal, Modelo de mediação, Mulheres adultas, PLS-SEMResumo
Objetivo: O presente estudo visou investigar o papel mediador da insatisfação com a imagem corporal na relação entre preocupação com a aparência física e uso de emagrecedores.
Design/metodologia: Esta pesquisa foi desenvolvida por meio de um modelo construído com a técnica PLS-SEM, com uma amostra de 835 mulheres adultas e brasileiras.
Resultados: Os principais resultados da pesquisa demonstram que a insatisfação com a imagem corporal medeia parcialmente a relação entre preocupação com a aparência física e uso de emagrecedores. Os resultados apontam que a preocupação com a aparência física aumenta a insatisfação com a imagem corporal e reforçam que essa relação aumenta a intenção de usar produtos emagrecedores.
Originalidade/valor: O estudo contribui para um extenso conhecimento sobre os temas “preocupação com a aparência” e “insatisfação com a imagem corporal”, trazendo antecedentes e mediadores da intenção de usar emagrecedores.
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