A intenção de prevenção e de gastos futuros durante a COVID-19: um estudo considerando a tomada de decisões sob risco

André Francisco Alcântara Fagundes, Rejane Alexandrina Domingues Pereira do Prado, Marcelo Luiz Dias da Silva Gabriel, Sérgio Luiz do Amaral Moretti

Resumo


Objetivo: O objetivo principal do estudo foi analisar os aspectos que influenciam na intenção de se prevenir de Covid-19, o objetivo secundário foi analisar a influência da intenção de se prevenir de Covid-19 na intenção de gastos futuros.

Método: Para testar o modelo proposto, foi feito um levantamento com 402 pessoas. O modelo foi analisado por meio de Modelagem de Equações Estruturais baseada em variâncias (PLS-SEM).

Originalidade/Relevância: Um modelo foi proposto, testado e validado para analisar a intenção de se prevenir de Covid-19.

Resultados: Os resultados indicam que 49,4% da variância da intenção de se prevenir de Covid-19 é explicada pelo modelo proposto, sendo gravidade percebida e norma subjetiva antecessores de crença de autoeficácia (R2=0,326), que por sua vez é antecessor da intenção de se prevenir de Covid-19. Ademais, observou-se uma leve influência da gravidade percebida na intenção de gastos futuros (R2=0,008; β = 0,104; p < 0,01).

Contribuições teóricas: As principais contribuições deste estudo foram: identificar um modelo com relevante capacidade explicativa da intenção de se prevenir da Covid-19; demonstrar novas relações entre construtos ainda não testados na literatura, especificamente a influência da norma subjetiva na crença de autoeficácia e desta na intenção de gastos futuros; e demonstrar que alguns aspectos sociodemográficos influenciam a gravidade percebida, a crença de autoeficácia e a intenção de se prevenir de Covid-19.


Palavras-chave


Consumo; Covid-19; Intenção; Risco; Modelagem de Equações Estruturais.

Texto completo:

PDF (English)

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DOI: https://doi.org/10.5585/remark.v19i4.18516

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