Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations

Authors

  • Luis Hernan Contreras Pinochet Universidade Federal de São Paulo - UNIFESP
  • Mariana Kisters Ventura da Silva Universidade Federal de São Paulo - UNIFESP
  • Patricia Miyumi Matsuda Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.5585/remark.v14i3.2991

Keywords:

Consumption, Perceptions, Green IT.

Abstract

The purpose of this article is understanding the consumers of the academic community community in a public higher education institution in relation to Green IT practices in organizations. This study aims to confirm the model developed by Lunardi et al. (2011) Lunardi et al. (2014) through the application of multivariate statistical technique of Structural Equation Modeling (SEM). The survey research was conducted in a public higher education institution, based in the city of Osasco, using structured questionnaire with five point likert scale options and the respondents were: the students and professors from graduate school in Business Administration, in addition to employees administrative technician education. The results confirmed the highly significant and demonstrate that the model is consistent with proper adjustment can be used in future research.

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Author Biographies

Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo - UNIFESP

Doutor em Administração pela Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas - FGV-EAESP e Professor do Departamento de Administração da Escola Paulista de Política, Economia e Negócios da Universidade Federal de São Paulo - UNIFESP

Mariana Kisters Ventura da Silva, Universidade Federal de São Paulo - UNIFESP

Aluna do curso de Graduação em Administração da Escola Paulista de Política, Economia e Negócios da Universidade Federal de São Paulo - UNIFESP

Patricia Miyumi Matsuda, Universidade Presbiteriana Mackenzie

Graduada em Administração pela Fundação Escola de Comércio Álvares Penteado - FECAP e Especialista em Governança de TI pela Universidade Presbiteriana Mackenzie

Published

2015-09-28

How to Cite

Pinochet, L. H. C., Ventura da Silva, M. K., & Matsuda, P. M. (2015). Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations. ReMark - Revista Brasileira De Marketing, 14(3), 377–392. https://doi.org/10.5585/remark.v14i3.2991