Vol. 23 No. 2 (2024): (Apr./June)

Published: 2024-05-20

Articles

  • Concrete vs. abstract the impact of visual content typology on commercial performance

    Ricardo Limongi, Daiana Paula Pimenta, André Luiz Barbosa da Silva, Rafael Barreiros Porto, Alessandra Cristina Gomes
    452-515
    DOI: https://doi.org/10.5585/remark.v23i2.22190

  • How do prices vary on comparison websites? influence of cashback and market structure on price dynamics

    Ananias Costa Oliveira , Marcos Inácio Severo de Almeida , Giuliana Isabella
    516-579
    DOI: https://doi.org/10.5585/remark.v23i2.25391

  • Influencing factors of the purchase intention of virtual cosmetic goods in online games

    Marina Bastos Carvalhais Barroso, Samuel Magalhães Moraes
    580-628
    DOI: https://doi.org/10.5585/remark.v23i2.23369

  • When do you realize that value is built? the co-creation of value in the experience of clients in financial services

    Caroline Lujan de Oliveira, Fábio Rodégio de Morais
    629-688
    DOI: https://doi.org/10.5585/remark.v23i2.22177

  • The effect of excessive Facebook use and materialism on the compulsive online shopping of Brazilian consumers o efeito do uso excessivo do Facebook e do materialismo na compra compulsiva on-line

    Mikaela Prestes Floriano, Andressa Hennig Silva, Kathiane Benedetti Corso
    689-751
    DOI: https://doi.org/10.5585/remark.v23i2.23619

  • The influence of country of origin image on conative loyalty in cross-border e-commerce

    Giulia Fuentes Rigo, Pablo Kennet Santos, George Bedinelli Rossi, Viviane Chunques Gervasoni
    752-792
    DOI: https://doi.org/10.5585/remark.v23i2.24811

  • Omnichannel consumption behavior in credit cooperatives differences from retail and strategic implications for channel integration

    Renato Braga Fernandes, Isabela Fernandes Matos Lima, Francisco Antonio Serralvo
    793-843
    DOI: https://doi.org/10.5585/remark.v23i2.24318

  • Beauty standards widespread on Instagram and their influence on the self-esteem and consumer behavior of college students

    Karina Silva Nascimento, Layon Carlos Cezar, Luana Ferreira dos Santos
    844-900
    DOI: https://doi.org/10.5585/remark.v23i2.23753