Vol. 24 No. 1 (2025): Special Issue: False marketing discourses

(jan./mar.)

Published: 2025-01-13

Editor' note

  • Misleading marketing communication

    DOI: https://doi.org/10.5585/2025.27983
    Tais Pasquotto Andreoli, Dirceu da Silva, Olivier Boiral
    1-20

Special Issue 2024

  • Exploring the relationships between Corporate Social Responsibility (CSR), Brand Equity (BE) and Corporate Reputation (CR): A Systematic Literature Review

    DOI: https://doi.org/10.5585/2025.26750
    Isabela Marques Kumer, Sirlei Glasenapp, Marta Olivia Rovedder de Oliveira, David Lorenzi Junior
    21-77

  • Ecolabeling and its influence on consumer purchase intention

    DOI: https://doi.org/10.5585/2025.26748
    Talles Silva do Nascimento, Hermes Moretti Ribeiro da Silva, Eduardo Eugênio Spers, Lilian Maluf de Lima, Mariângela Gallina Borodai
    78-151

  • The effects of greenwashing on purchasing intention and perceived quality by the consumer

    DOI: https://doi.org/10.5585/2025.26514
    Bruna Geraldo da Silva, Franciane Reinert Cé
    152-174

  • Green on the outside, gray on the inside? exploring transparency in the communication of small sustainable fashion brands on Instagram

    DOI: https://doi.org/10.5585/2025.26565
    Francisco Mateus da Silva Cruz, Ana Augusta Ferreira de Freitas, Felipe Roberto da Silva
    175-236

  • Greenwashing and the preservation of corporate identity: a study of esg actions in luxury fashion UM ESTUDO DAS AÇÕES DE ESG NA MODA DE LUXO

    DOI: https://doi.org/10.5585/2025.26399
    Fernanda Rodrigues de Magalhães Silva, Cristina Maria Schmitt Miranda, Paulo Sérgio Reinert, Giovanni Augusto Patricio, Nicole Cristina Rodrigues
    237-304

  • Conceptualizing organizational diversity façade through an integrative theoretical framework: a systematic review

    DOI: https://doi.org/10.5585/2025.26550
    Roberto Santos, Valmir Martins de Oliveira
    305-333

  • Pinkwashing: the false pro-LGBTQIAP+ discourse and the consumer

    DOI: https://doi.org/10.5585/2025.27397
    Taís Pasquotto Andreoli, Gledeson Frankly da Silva Ribeiro, Diogo Kawano, Julia Lopes Ferreira
    334-386

  • Green “Under-Communication:” A Systematic Literature Review on Greenhushing

    DOI: https://doi.org/10.5585/2025.26718
    Larissa Pauferro Coimbra Dias , Francine Zanin Bagatini, Marcelo Gattermann Perin
    387-414