Vol. 19 No. 2 (2020): (Apr./Jun.)

Published: 2020-07-29

Articles

  • Trust in online shopping: a comparative study between Brazil and Portugal

    Marcelo Curth, Winnie Ng Picoto, Alexandre dos Santos Garcia, Ana Filipa Gualberto Neto
    237-260
    DOI: https://doi.org/10.5585/remark.v19i2.15566

  • A vision on the quality of websites and their effects on the intention of use and recommendation of tourism services for different levels of consumer experience

    Lenita Morimura, Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Eliane Herrero, Miriam Christi Midori Oishi Nemoto
    261-286
    DOI: https://doi.org/10.5585/remark.v19i2.16118

  • Adoption of a loyalty program through a mobile application: analysis of the Supermercados Meu Econômico case using the Basket Analysis

    Wanderley de Souza Junior, Gilberto Sarfati
    287-308
    DOI: https://doi.org/10.5585/remark.v19i2.16422

  • Self-extension in the digital world: conceptual framework proposal

    Sheila Farias Alves Garcia, Gabriela de Melo Marchi, Bruna Ferreira Jungles
    309-333
    DOI: https://doi.org/10.5585/remark.v19i2.17772

  • Corporate social responsibility from the consumer perspective: a cross-cultural study

    Claudia Macedo Pires, Rosamaria Cox Moura-Leite, Matheus Wemerson Gomes Pereira, Isabel Tang Serquen
    334-360
    DOI: https://doi.org/10.5585/remark.v19i2.17773

  • Inside the cup: symbolic and identificatory consumption of menstrual cup consumers

    Fernanda de Aguiar Zanola, Ana Cristina Ferreira, Luiz Guilherme Rodrigues Antunes, Lucas Rocha Vieira, Luiz Henrique de Barros Vilas Boas
    361-387
    DOI: https://doi.org/10.5585/remark.v19i2.17774

  • No pain, no gain! Reflections on the perception of sacrifice in the fitness consumer

    Marianny Jessica de Brito Silva, Salomão Alencar de Farias
    388-405
    DOI: https://doi.org/10.5585/remark.v19i2.17775

  • The relationship between lifestyle and consumer experience management: a study of case in the retail sector

    Ana Rita Catelan Callegaro, Fernanda Catelan Callegaro, Clécio Falcão Araujo
    406-426
    DOI: https://doi.org/10.5585/remark.v19i2.14811

  • Labelling in self-service retail: can the presented form of nutritional information on packaging increase perceptions of healthiness and purchase intention?

    Bianca Castro da Silva Maraninchi Ricci, Vinícius Sittoni Brasil, Stefânia Ordovás de Almeida
    427-447
    DOI: https://doi.org/10.5585/remark.v19i2.17776

  • Geomarketing and the locational problem question in the marketing studies

    Matheus Pereira Libório, Patrícia Bernardes, Petr Iakovlevitch Ekel, Felipe Diniz Ramalho, Angélica Cidália Gouveia dos Santos
    448-469
    DOI: https://doi.org/10.5585/remark.v19i2.17777

  • The challenge of brand building: proposal of a model

    Elaine Ribeiro Oliveira, Nelsio Rodrigues Abreu
    470-494
    DOI: https://doi.org/10.5585/remark.v19i2.17778