Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products

Authors

  • Rim Gharbi Mrabet University of Montpellier

DOI:

https://doi.org/10.5585/iji.v4i2.100

Keywords:

Renewable energy products diffusion, web 2.0, innovation diffusion, renewable energy communication

Abstract

Nowadays, social web and social media are considered as new communication’ channels that enable the diffusion of new products and innovations, such as: renewable energy products. In addition, renewable energies become the new alternative source of energy that insures environmental benefits, economic returns and social welfare.Hence, we will focus in this study on the impact of the use of web 2.0 and social networks in the diffusion of renewable energy products.

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Author Biography

Rim Gharbi Mrabet, University of Montpellier

University teacher and researcher at Montpellier Research of Management & ECSTRA laboratory - HEC Carthage

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Published

09.06.2016

How to Cite

Mrabet, R. G. (2016). Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products. International Journal of Innovation, 4(2), 01–10. https://doi.org/10.5585/iji.v4i2.100

Issue

Vol. 4 No. 2 (2016): July/December

Section

Articles

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