Capital social e redes sociais online na perspectiva de gênero: um estudo com gerentes da área de tecnologia da informação

Mariane Araújo de Oliveira; Anatalia Saraiva Martins Ramos; João Paulo Oliveira Lucena

doi:10.5585/iji.v10i2.21347

Authors

Mariane Araújo de Oliveira Programa de Pós-Graduação em Administração (PPGA) Universidade Federal do Rio Grande do Norte (UFRN) https://orcid.org/0000-0002-4793-6127
Anatalia Saraiva Martins Ramos Universidade Federal do Rio Grande do Norte (UFRN) https://orcid.org/0000-0002-8578-2018
João Paulo Oliveira Lucena Programa de Pós-Graduação em Administração (PPGA) Universidade Federal do Rio Grande do Norte (UFRN) https://orcid.org/0000-0003-1114-2090

DOI:

https://doi.org/10.5585/iji.v10i2.21347

Keywords:

Online social networks, Information technology, Social capital, Managers, Sorority.

Abstract

Objective: This paper seeks to understand how social capital is developed by IT professionals in the use of Online Social Networks (OSN) and verifies the issue of gender.

Methodology: The research uses a basic qualitative approach, with semi-structured interviews with 12 IT managers working in the “S” System in Brazil. As a method of data analysis, Yin's (2016) five-phase cycle was used, through previous categories, but also it comprised an inductive process through the emergence of new categories.

Originality: A research gap was detected regarding the impact of these networks on the work of managers, especially those working in the Information Technology (IT) area, in addition to their relationship with gender.

Main results: It was verified that the OSN impacts the daily life of the managers, allowing the creation of groups that generate the social capital of bridge and connection. Through bridging social capital, OSNs streamline communication, problem-solving, and decision-making. As for bonding social capital, managers have access to scarce resources and support, especially when it comes to women from IT, who come together to strengthen themselves (sorority).

Theoretical contributions: This work contributed to the enrichment in the field of social capital, identifying new benefits such as support in decision-making and sorority.

Practical Contributions: The “S” System should use these networks as a strategic resource so that both the organization and the employee’s benefit.

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Author Biographies

Mariane Araújo de Oliveira, Programa de Pós-Graduação em Administração (PPGA) Universidade Federal do Rio Grande do Norte (UFRN)

Doutoranda em Administração pelo Programa de Pós-Graduação em Administração (PPGA),

Anatalia Saraiva Martins Ramos, Universidade Federal do Rio Grande do Norte (UFRN)

Doutorado em Engenharia de Produção pela Universidade Federal do Rio de Janeiro (UFRJ). Coordenadora e professora do Programa de Pós-graduação em Administração (PPGA), Universidade Federal do Rio Grande do Norte (UFRN).

João Paulo Oliveira Lucena, Programa de Pós-Graduação em Administração (PPGA) Universidade Federal do Rio Grande do Norte (UFRN)

Doutorando em Administração pelo Programa de Pós-Graduação em Administração (PPGA), Universidade Federal do Rio Grande do Norte (UFRN). Professor colaborador da Universidade Federal do Rio Grande do Norte (UFRN).

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