Business Model Innovation in Airlines

Authors

  • Bruno Alencar Pereira Federal University of Goiás (UFG).
  • Mauro Caetano Federal University of Goiás (UFG).

DOI:

https://doi.org/10.5585/iji.v5i2.116

Keywords:

Air Transport, Airlines, Business Model, Innovation Management

Abstract

The business models innovation in airlines can contribute to the creation of value, competitive advantage and profitability with new possibilities of action. The proposed paper aimed to identify the business models adopted by airlines and identify how the innovation occurs at these organizations. The methodology adopted is characterized as empirical, exploratory and descriptive research by multiple case study with three major Brazilian airlines. The results demonstrate that the search for paradigm breaks, related to the dichotomic traditional models of low-cost and full-service, toward hybrid business models occur linearly, as examples highlighted by companies, in which internal changes in business models are considered major organizational innovations.

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Author Biographies

Bruno Alencar Pereira, Federal University of Goiás (UFG).

PhD student in Business Administration at the the Universtiy of Brasília - UnB, Master in Business Administration from the Federal University of Goiás - UFG and Post-graduate MBA in Business Strategic Management. Research line: Strategy, Entrepreneurship and Innovation.  Currently, Coordinator General of Business Incubators Program of the State University of Goiás - PROIN.UEG and Chairman of the Supervisory Board of Innovation Goiana Network - RGI, Brazil.

Mauro Caetano, Federal University of Goiás (UFG).

Production Engineering, Ph.D (University of São Paulo - USP), Postdoctoral: Aeronautics Infrastructure Engineering (Aeronautics Institute of Technology - ITA), Professor/Researcher at Administration (PPGADM/FACE) and Transportation Engineering (FC&T), Coordinator of Research Group in Air Transport Innovation Management - Federal University of Goiás (UFG), Brazil.

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Published

30.08.2017

How to Cite

Pereira, B. A., & Caetano, M. (2017). Business Model Innovation in Airlines. International Journal of Innovation, 5(2), 184–198. https://doi.org/10.5585/iji.v5i2.116

Issue

Vol. 5 No. 2 (2017): May/August

Section

Articles

License

Copyright (c) 2017 International Journal of Innovation (IJI Journal)

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